On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments.

Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience.

If you're looking to maximize your understanding of social strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.