InsideAnalysis

Legendary American merchant John Wanamaker once quipped: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." That was then; and this is now! These days, smart advertisers know exactly which campaigns get the job done. The challenge revolves around data collection, processing and analysis.

Check out this episode of InsideAnalysis to hear several experts discuss how today's cutting-edge marketers are making data-driven decisions. Host Eric Kavanagh will interview Mico Yuk of BI Brainz, Samantha Stone of The Marketing Advisory Network, Bastiaan Janmaat of Datafox, Rohit Tripathi of SAP, and Patrick Tripp of Redpoint Global.

Who's safe anymore online? The short answer is no one. Hackers have become so proficient, their industry so lucrative, that every business with an online presence must take threats seriously. From quiet hacking and identity theft, to the brazen reality of ransomware, hackers must be kept at bay using a range of tools and methods.

How can your organization stay ahead of the pack? Check out this episode of InsideAnalysis! Host Eric Kavanagh will interview Mico Yuk of BI Brainz, Gary Hanley of Invest Northern Ireland, Chris Fearon of Black Duck, Dave Ginsburg of Cavirin, and Grant Elliott of Ostendio. The show will stream live at 3 ET on Monday, June 2nd; and will also broadcast via 102.1 WFOY and two sister stations in northeast Florida.

One thing's for sure in the world of Big Data: it's big! That goes for the benefits and the troubles. The companies that succeed in using this natural resource effectively are the ones that think strategically, then tactically about what, specifically, they want to accomplish. Common sense and a sense of focus are key. How can your organization improve its chances with Big Data? Check out this episode of InsideAnalysis to find out! We'll interview Dr. Robin Bloor of The Bloor Group, along with Mico Yuk of BI Brainz, Daniel Mintz of Looker, and Tendu Yogurtcu of Syncsort.

The information economy has arrived. All around the world, companies are leveraging the power of data to invent new offerings, carve out new niches, and in some cases, upend entire industries. Consider Uber and Airbnb. Both of those organizations have disrupted long-standing, profitable industries: taxis and hotels. Both did so by using the power of data, coupled with robust, bullet-proof cloud infrastructure. These are the poster children of the information economy. But the opportunities for capitalizing on the information economy go far beyond two remarkable startups.