In this double-header episode of our continuing Insight 2026 series, host Andrew Davies chats with MD Steve Breen and marketing director Ruth Davies from VitrA, for a frank look at 2025 and the company’s ambitious plans for 2026.

From market realities to big-picture strategy, this candid conversation offers a unique snapshot of a leading global brand in the UK kitchen and bathroom sector - with a surprising personal twist about Christmas presents you won’t see coming.

Discover more about VitrA at vitra.co.uk

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