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Insight 5: The anatomy of failure
Welcome back to Insights: Scaling lessons from the street, where five bad-ass female marketers, personal development experts, entrepreneurs and business leaders share their real truths!
I’m Shelagh Cummins (shelaghcummins.com), a business coach and entrepreneur, and today - alongside my co-hosts Susan Diaz, founder and CEO of cp.digital, mindset mentor Megan O'Neill, meganoneill.ca , Andrea Henry from Henry Business Law, and Wendy Brookhouse, Blackstar Wealth founder and Chief Strategist – we’re going to do a deep-dive into FAILURE.
YAY! 😂😂😂
In all seriousness though, let’s be real, failure – or the FEAR of failure – is something all of us have experienced at one point or another in our lives.
And it’s something we all have to conquer! So, get ready to be challenged!!
🧨 Failure is a part of business growth, so for 2020, set an IMPOSSIBLE GOAL and embrace the fact that you probably won’t reach it! 😬
🧨 Use every single interaction with failure as a learning point for you AND your business.
🧨 TAKE THAT RISK, even if it means you might fail!
Bottom line – don’t be afraid of failure anymore. Instead pick yourself up, dust yourself off, and use times of “so called” failure as a jumping off point for more greatness and success!!
Now, take a sneak peek at how this combustible crowd of creatives handle fear 😱😱😱 – where it has impacted them the most, and how it has changed their business lives!
“I had a pretty interesting episode involving failure in 2019. For sure. Many of you who know me know that I set out at the start of 2019, saying that I was going to go for a whole million at the end of that year. And that was my goal. And I was obsessed with it. I hired for it, built the systems, I did all of the things. But then it didn't go there. It was something that I made my peace with very early, because that's not the kind of thing that comes as a surprise in the last month. And the reason it wasn't going to that was because I was in that moment targeting a few types of clients that were really not right for the type of business that we were building. We found that we were in touch with the wrong people, things fell through and that kind of stuff only happens when the system isn't serving you as well as you hoped it would. I guess that's my sort of “learning” from that.”
“Entrepreneurship is risky. You're never going to work harder and put more energy into anything than running your own business. And we have to be okay with not having everything work out. And yeah, a million dollars was your goal. We're going to call that an impossible business goal for 2019. But it's not a goal we're going to remove from your vision…you know, we got to keep the million on the vision if that's what you want, but it doesn't mean it has to be By December 31 2020, but let's at least move forward as if that is a reality!”
“I hope that the listeners are listening really close as we have to remove who we are from the results of our business. And especially if you know your sales process is either in person face to face or over the phone and having conversations. The reality is we're going to get NO, probably, more often than we get YES. But no is not a reflection on who we are. It's that they are not ready for that offer at that time. And, you know, we can try and coach them through the buying decision, we can do all that - you got to do what works for you. But we have to remove our self-worth from the outcome that we get. Because at the end of the day, if you make a sale or you don't make a sale, you are still the same woman that's sitting on the other side of that table!”
“I think what's helped me become a lot more comfortable with the concept of failing is viewing it as an experimentation. Susan, you and I were having this conversation recently where it's just like, I want to try! And either it will work out wonderfully which is a bit eternal optimist. I always think it will work beautifully. And if it doesn't, well, now I've learned and maybe I need to tweak this, or maybe this, or maybe that. Now you're like, Oh, I thought I wanted that. But…Actually I don't. I think keeping that spirit of experimentation and not putting so much pressure on the outcome, we can only control the input, right? We can't control the outcome. So, control where we can and kind of leave the rest to the universe.”
Amen, Sistah. AMEN. 🙏🙏🙏
Enjoy!!
View all episodes
By c+p digitalWelcome back to Insights: Scaling lessons from the street, where five bad-ass female marketers, personal development experts, entrepreneurs and business leaders share their real truths!
I’m Shelagh Cummins (shelaghcummins.com), a business coach and entrepreneur, and today - alongside my co-hosts Susan Diaz, founder and CEO of cp.digital, mindset mentor Megan O'Neill, meganoneill.ca , Andrea Henry from Henry Business Law, and Wendy Brookhouse, Blackstar Wealth founder and Chief Strategist – we’re going to do a deep-dive into FAILURE.
YAY! 😂😂😂
In all seriousness though, let’s be real, failure – or the FEAR of failure – is something all of us have experienced at one point or another in our lives.
And it’s something we all have to conquer! So, get ready to be challenged!!
🧨 Failure is a part of business growth, so for 2020, set an IMPOSSIBLE GOAL and embrace the fact that you probably won’t reach it! 😬
🧨 Use every single interaction with failure as a learning point for you AND your business.
🧨 TAKE THAT RISK, even if it means you might fail!
Bottom line – don’t be afraid of failure anymore. Instead pick yourself up, dust yourself off, and use times of “so called” failure as a jumping off point for more greatness and success!!
Now, take a sneak peek at how this combustible crowd of creatives handle fear 😱😱😱 – where it has impacted them the most, and how it has changed their business lives!
“I had a pretty interesting episode involving failure in 2019. For sure. Many of you who know me know that I set out at the start of 2019, saying that I was going to go for a whole million at the end of that year. And that was my goal. And I was obsessed with it. I hired for it, built the systems, I did all of the things. But then it didn't go there. It was something that I made my peace with very early, because that's not the kind of thing that comes as a surprise in the last month. And the reason it wasn't going to that was because I was in that moment targeting a few types of clients that were really not right for the type of business that we were building. We found that we were in touch with the wrong people, things fell through and that kind of stuff only happens when the system isn't serving you as well as you hoped it would. I guess that's my sort of “learning” from that.”
“Entrepreneurship is risky. You're never going to work harder and put more energy into anything than running your own business. And we have to be okay with not having everything work out. And yeah, a million dollars was your goal. We're going to call that an impossible business goal for 2019. But it's not a goal we're going to remove from your vision…you know, we got to keep the million on the vision if that's what you want, but it doesn't mean it has to be By December 31 2020, but let's at least move forward as if that is a reality!”
“I hope that the listeners are listening really close as we have to remove who we are from the results of our business. And especially if you know your sales process is either in person face to face or over the phone and having conversations. The reality is we're going to get NO, probably, more often than we get YES. But no is not a reflection on who we are. It's that they are not ready for that offer at that time. And, you know, we can try and coach them through the buying decision, we can do all that - you got to do what works for you. But we have to remove our self-worth from the outcome that we get. Because at the end of the day, if you make a sale or you don't make a sale, you are still the same woman that's sitting on the other side of that table!”
“I think what's helped me become a lot more comfortable with the concept of failing is viewing it as an experimentation. Susan, you and I were having this conversation recently where it's just like, I want to try! And either it will work out wonderfully which is a bit eternal optimist. I always think it will work beautifully. And if it doesn't, well, now I've learned and maybe I need to tweak this, or maybe this, or maybe that. Now you're like, Oh, I thought I wanted that. But…Actually I don't. I think keeping that spirit of experimentation and not putting so much pressure on the outcome, we can only control the input, right? We can't control the outcome. So, control where we can and kind of leave the rest to the universe.”
Amen, Sistah. AMEN. 🙏🙏🙏
Enjoy!!