Insight On Business the News Hour

This is Part Two of Insight on Business Out To Lunch with writer/speaker Callista Gould of the Culture & Manners Institute. Here we talk about some stories from the road like why do hotels put women next to the elevator...the powder blue VW and more. Callista is the author of "The Exceptional Professional - What You Need to Know to Grow Your Career". IOB Out to Lunch was hosted by Table 128 Bistro in the Des Moines Metro.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Each Friday afternoon Jeff Pitts from Cityview Magazine joins us for his top picks of Stuff to Do in the Des Moines Metro over the weekend and into next week. Have some fun already and take in The Harlem Globetrotters, The Iowa Cubs (burrrr) the Coffee and Donut Festival, the Texas Tenors, Ragtime, the Couture for a Cause, Second City and how to get started in writing with John Lescroat at the Central Library. We wrap the broadcast with a special message about the business news hour...now listen in!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

We were able to track down Gary Kubicek the Sales and Marketing Manager for Country Vet Naturals a division of Country Vet Pet Foods for a conversation about what goes into creating a high quality pet food. Who do pet food companies listen to? How do they create the various formulas? How long is it from conception to putting product on the shelves? We asked those questions and more. Gary Kubicek on our Newsmaker Line....

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

In this episode Phil K. James from Good Milkshake Digital and Michael Libbie from Insight Advertising, Marketing & Communications talk about getting businesses to understand the power they hold in their pocket. How with some planning and thought you can turn your Smartphone into a media company. The world of print, audio and video are still  powerful ways to market your business however, today...you don't need that third party as much as you did ten years ago. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

This week we launched Out to Lunch with Michael Libbie a new segment that features a prominent Iowa business person (and perhaps even a politician) and we talk business over lunch. This gave us a perfect opportunity to sit down with the owner and chef of our host restaurant Table 128 Bistro & Bar, Lynn Pritchard. Here we talk about what goes into creating a restaurant experience that infatuates customers, what keeps them coming back, the menu, the staff, the husband/wife team and, of course, Julia Child. Meet Lynn... 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Each week Laura Kinnard joins us from DMBizMixer.com with her choice places to go for business education, networking and more. From the Greater Des Moines Partnership and #Accelerate to AMA-Iowa to Million Cups DSM to Drake University to the Iowa Center for Economic Success and more.  Get out there.... 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

Over the past couple of years we've taken the "Show on the Road" and recorded interview segments outside of the studio. It's great to go where the events are happening. Last year, on a visit to Washington D.C., we stumbled across an NBC News podcast with Major Garrett called "Take Out". it's a political podcast that takes place at a D.C. restaurant close to the NBC studios. We thought that was a great way to do an interview, get out into the community and build awareness.

So, we stole it...

Here is what you can expect...coming up on The Business News Hour.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

At the end of each broadcast week we sit down with Jeff Pitts from Cityview and talk about "Stuff to DO in the Metro". This week we also share with you who to blame for creating the Easter Bunny. No doubt not safe for children... Join us for some fun conversation, arts and entertainment headed to the Des Moines Metro this weekend into next week. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

We met Brandi Miller at a bicycle event at Bike World of West Des Moines and wanted to learn more about this interesting group of women and what they are all about. Listen as Brandi talks about "women of color" and bicycles, how she got involved and more. If you want to hook up with Black Girls Do Bike here is that link and yes, you can reach out to Brandi through their private Facebook Page. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.

We open up our conversation about Impact Sales Training with Maureen Berger admitting that we ALL sell something. Here Maureen, from Tero International, shares with us the process behind Outcome Driven Selling a course that starts with the idea it's best to begin by building and then preserving relationships. Here are the four steps in effective selling:

• Build/Preserve the Relationship and Clairify Goals;

Have a listen! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday, hour-long business broadcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday starting at 5:00pm on AM-940. The Business News Hour is a production of Insight Advertising, Marketing & Communications through a business relationship with The Des Moines Radio Group. You can follow us on Twitter @IoB_NewsHour.