Have you ever wondered what sets apart a thriving community from a stagnant one on professional platforms like LinkedIn? What secret ingredients are necessary to turn a disparate group of individuals into a vibrant paid community? In today's digital age, the concept of building exclusive communities on social media platforms has skyrocketed in popularity. LinkedIn, in particular, has emerged as a powerful space where professionals can connect, share knowledge, and unlock new opportunities. However, not every attempt at creating a paid community on LinkedIn succeeds. The real question is, what does it truly take to build a successful paid community on a platform like LinkedIn?

In today’s episode of the Insight Out podcast, I have the pleasure of sitting down with John Espirian. John is a content marketing expert and Espresso+ community founder on LinkedIn who specializes in helping small businesses and solopreneurs thrive online without resorting to ads or cringe-worthy sales tactics. With a commitment to genuine connections, he guides clients to build effective and authentic presences on LinkedIn and the web.

In our conversation, we dive deep into John's journey of building a paid community and the ethos that has been the cornerstone of his success: being"relentlessly helpful," and the challenges faced along the way. John shares insights on pricing, member engagement, and the importance of aligning the community with his personal brand values. He also talks about the operational aspects of managing the community, the significance of transparency, and the balance between private and public content. The episode highlights the importance of genuine engagement, listening to community feedback, and the strategic approach to building a successful personal brand and community.

In this episode, you will learn the following:

In This Episode:

Notable Quotes

• [03:24] “Espresso just came from the idea of doing something short and sharp and strong, and I always thought of my emails as like a hit of digital caffeine for my audience.” - John

•  [15:44] “The whole relentlessly helpful thing is you try and give people as much content as you can that will answer every question under the sun.” - John

• [37:28] "I always look for any kind of green shoots of positive progress from people. If someone has been waiting a while to contribute, you want to be quick to celebrate that and to give them a good response." - John

John Espirian

Billy Samoa

Mentioned

• Join 200+ members of the Espresso+ community at jesp.me/join

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Welcome back to Insight Out, where we explore the minds and stories of remarkable individuals. Today's episode holds special significance as we revisit an interview with the late Dr. Mark Goulston. Recently, we lost Dr. Goulston, a visionary thinker and beacon of change. In this rebroadcast, we pay tribute to his wisdom, insights, and the transformative concepts he shared during our conversation.

This rebroadcast is a homage to Dr. Goulston's enduring impact on the world. His concepts, including surgical empathy, coping mechanisms, and insights into life patterns and purpose, remain relevant for those aspiring to make meaningful changes. As we share this interview again, we reflect on the honor it was to sit down with Dr. Goulston and the privilege of learning from his extraordinary mind. Join us as we revisit this goldmine of wisdom and celebrate the life and contributions of Dr. Mark Goulston.

Dr. Mark Goulston has profoundly influenced and left an indelible mark on the lives of countless individuals. As we celebrate his legacy, we invite you to absorb the wisdom shared in this episode. Thank you for joining us in remembering and honoring the remarkable Dr. Mark Goulston.

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In this episode, Will shared his experience and how the far-reaching consequences of trivial acts, and self-awareness have shaped his goals and mindset. and the positive effects of not being afraid to do crazy things.

Will is an avid learner and has earned certifications as a Stockbroker, Flight Instructor, Certified Product Manager, Technical Trainer, Commercial Pilot, Microsoft Certified Systems Engineer, Cisco Certified Network Associate, and Certified Professional Behavioural Analyst, I've invited Will here today to learn more about the methods and tools he's developed to achieve success and the techniques he continues to use to expand his life are all described, taught, and delivered in the many businesses, leadership, and peak performance workshops, seminars, and events Will delivers.

 Tune in to get important insights on self-improvement!

What we discuss:

·        Love of learning. (01:41)

·        The power of reaching consequences of the trivial act. (3:30)

·        The seriousness of unforgiving neglect. (4:11)

·        How to focus on those little things in the right way. (5:27)

·        The importance of a checklist. (10:11)

·        Doing something a little bit crazy. (18:11)

·        How to set goals and hold people accountable. And how to communicate effectively with teams of people. (24:34)

·        The goal or intention of the meeting. (28:20)

·        What are the Ground rules. (29:35)

·        The seriousness of time management. (38:01)

·        Billy and Will talk about the impact they have on themselves and how they value time. (38:35)

·        The key metrics, goals, and problem-solving. (43:13)

·        The eulogy goal. (43:13)

Notable quotes:

·        “Bad decisions. Make good stories.” (18:56)

·        “ You have to move a ton of dirt to get one carat of diamond.’’ (26:50)

·        “Business problems are like quicksand. The more you struggle, the faster you sink” (32:17)

·        ‘’ Everybody around you is going to die someday and you're going to lose people along the way. So never, ever waste another single second, doing anything that wasn't the absolute best thing you could be doing.” (38:21)

USEFUL RESOURCES:

 Will’s Website: http://goalboss.com/

YouTube: https://www.youtube.com/c/WillPemble

Social Media:

https://www.instagram.com/willpemble/?hl=en

https://www.facebook.com/willpemble

https://www.linkedin.com/in/willpemble/

https://twitter.com/willpemble

Support the show (https://www.patreon.com/bePatron?u=23010497 )

This is an encore episode and was originally published on May 13, 2022

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Mike Bayer, or Coach Mike as he is commonly called is not your typical personal development coach. Far from it.

With over 40 appearances on Dr. Phil, his New York Times best-selling book Best Self, and his just rebased book One Decision, Coach Mike brings emotion and authenticity you rarely see. Yes, authenticity is a buzzword these days, but Mike has made his life’s work to help people find their true self…or more precisely, their best-self.

And today he shares how he found his best self by helping others find theirs. He vulnerably shares what it was like to grow up not able to be himself which led to drug addiction as a young man.

We learn how this paved the way for him becoming sober, then having a career as a counselor and interventionist, and even helping celebrities and pop stars navigate rocky relationships.

He shares insights from his books and approach to coaching that will help anyone who wants to gain clarity on purpose and how to live the life you’re meant to live…I’m excited for this one, so let’s jump into the conversation.

You can learn more from Mike: 

• https://coachmikebayer.com/

Podcast: 

• Always Evolving with Coach Mike Bayer

Books:

Social Media:

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on January 11, 2021.

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As the world is slowly reopening, companies are faced with a tough decision on how the workplace should look like. Should they bring their employees back to the offices, opt for hybrid models, or stick to remote work? Can they really manage to effectively lead teams from anywhere? 

In this episode, Billy Saleebey speaks with David Burkus, a 5x best-selling author and one of the best business thinkers on the globe. His forward-thinking ideas and books have not only helped leaders and teams to optimize their potential but have also earned him the ‘Bruce Wayne of Management Thinkers’ title. His works have been featured in multiple media streams, including Bloomberg, CNN, BBC, The Wallstreet Journal, USAToday, NPR, and BusinessWeek. Burkus’ Ted Talk has had over 2 million views. He was also ranked on the Thinkers50 list as one of the World’s top business thought leaders.

David has never been afraid of challenging the status quo and all the conventional wisdom that exists out there in the business world.

Today we talk about a lot of these concepts, especially the ones he outlines in his new book Leading From Anywhere: The Essential Guide To Managing Remote Teams. You will hear David sharing about the evolution of remote work, the future for in-person offices, handling distractions, and setting boundaries. You will also hear our guest sharing about the importance of having a shared identity in a company, building trust and communication in an organization, and some ideas to help remote workers feel included.

David's Website:

• https://davidburkus.com/

David's Social Media:

David's Books:

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on November 16, 2020

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In this episode, Billy sits down with Bob Burg, author of a wealth of successful books on sales, marketing, and influence. Of his books, he calls one the cornerstone of his life’s work: Adversaries into Allies: Master the Art of Ultimate Influence.

They explore the themes he outlined in this insightful book, in addition to Bob’s primary framework: the Five Principles of Influence. If you’ve ever wanted to have more influence without resorting to manipulation, this conversation will guide you in the right direction.  

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years, he’s helped companies, sales leaders, and their teams communicate their value more effectively, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes, and political leaders, including a former United States President.

Although he was best known for his book Endless Referrals for years, it’s his business parable, The Go-Giver (coauthored with John David Mann), that’s captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, makes up over a million of Bob’s 2 million total book sales. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and HubSpot’s 20 Most Highly-Rated Sales Books of All Time.

Tune in to hear Billy talk with Bob, who’s been named one of the 30 Most Influential Leaders by The American Management Association, and named one of the Top 200 Most Influential Authors in the World by Richtopia.

What we discussed with Bob:

Valuable Insights by Bob:

Notable Quotes:

[02:14] – “Tact is the language of strength.”

[05:15] – “People do things for their reasons, not our reasons.”

[15:54] – “By all means take your emotions along for the ride but make sure

you’re driving the car.”

[17:02] – “Self-control is the very essence of the character.”

More from Bob:

Bob Burg’s Books:

The Go-Giver Influencer

The Go-Giver

A Teacher’s Guide to The Go-Giver

The Go-Giver Leader

Adversaries into Allies

Go-Givers Sell More

Endless Referrals

The Success Formula

Bob’s Website: https://burg.com/

Connect with Bob on Social Media:

https://www.facebook.com/burgbob

https://twitter.com/bobburg

https://www.youtube.com/user/burgcommunications

https://www.linkedin.com/in/bobburg/

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As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities. 

Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future.

Tune in now to discover the fascinating and powerful implications of AI applications 

Here's what Cory and I cover:

Here are the steps you need to follow to also get maximized efficiency:

1. Ask Chat GPT to act as an expert in a specific field

2. Give it a detailed prompt and be specific

3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table)

You can find Cory:

Personal website: https://coryconnects.com/

Company website: https://shedwool.com/

Linkedin: https://www.linkedin.com/in/corywarfield/

Instagram: Coryconnects

Twitter: @cory_warfield

Connect with me:

Email Addresses: [email protected] and [email protected]

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

This is an encore episode and was originally published on January 27, 2023

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We’ve all heard we should channel our inner child. My guest today has made a career of helping people do just that.

Jeff Harry shows individuals and companies how to tap into their true selves, to feel their happiest and most fulfilled while rediscovering how to play!

He’s worked with Google, Microsoft, Southwest Airlines, the NFL, Amazon, and Facebook to help them embrace play.

Let’s face it, most of us grow up and try to be something for someone. As Jeff puts it, we pretend to be important and take ourselves way too seriously.

This episode is all about how to put aside our boring adult self so we can unleash our inner child.

Highlights from the show:

Jeff believes that when we play that the real magic of life happens. 

It’s when we become more creative, find our purpose, and literally change the world.

Links and Resources:

01:07 "We should channel our inner child"

16:30 "When you're in flow the difficulty of the challenge meets your skillset"

31:33 Permission to Play- By Jeff Harry

31:49 "Recognize your own Bullshit"

32:11 Project Woo Woo Podcast

36:09 Gwen Gordon

43:45 RediscoverYourPlay

47:23 Your Future Is Where Your Fun Is Workshop

55:21 "Don't ask what the world needs, ask what makes you come alive because what the world needs is for more people to come alive"

You can find Jeff:

Website: rediscoveryourplay.com 

Social Media:

Linkedin: https://www.linkedin.com/in/jeffharryplays/

Instagram: https://www.instagram.com/jeffharryplays/

Twitter: https://twitter.com/JeffHarryPlays

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on October 05, 2020

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Get ready to dive into the life and mind of the original Shark from "Shark Tank," the man who's sold over 500 products and raked in billions, Kevin Harrington. We're unpacking his journey from the roots of entrepreneurship to the creation of infomercials, alongside strategies to build killer dream teams and sell products that make you say, "I need that in my life.”

Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic.

So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together!

In This Episode:

Notable quotes:

Kevin Harrington

Websites: 

Books:

Podcast: SharkPreneur

Insight Out

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