Insight Track: Atrium's Interview Series

What does it take to be successful with change management, adoption, and engagement in today's technologies for those in sales and revops? Chris speaks with CooperVision's Claire Bolton about prioritizing transparency, communication, and self-service when it comes to empowering sales teams.

A quick trailer for season 1 of Insight Track from our host, Atrium CEO Chris Heineken. This season focuses on strategies and solutions centered on analytics and AI—with compelling subject matter experts and industry leaders in conversation. Don't miss it!

A quick trailer for season 2 of Insight Track from our host, Atrium CEO Chris Heineken. This season focuses on the challenges, opportunities, and advice associated with becoming data driven—with exciting new subject matter experts and industry leaders on deck to discuss. Don't miss it!

The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Chris speaks with Snowflake's Peter MacDonald about the importance of predictive capabilities, industries that would most benefit from analytics and machine learning right now, Snowflake’s partnerships with companies such as Salesforce and AWS, and next steps for companies wanting to become more data-driven.

So many AI projects fail… but why? Adoption and ROI can be complicated for those just starting out with AI. Chris speaks with the Founder and CEO of Aible, Arijit Sengupta, about his years of experience in machine learning, his book "AI is a Waste of Money: Why Most AI Projects Fail and the Secrets of Succeeding with AI," and the importance of adaptability as we look toward the future of AI investments.

Patterns around analytics and AI are changing—and Tableau CRM is at the forefront of many of them. Chris speaks with Salesforce's Steve Brown about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcomers to analytics, and detailing how businesses can prioritize and plan for success with predictive analytics.

The expectations we have for customer success in financial services are changing. To explore the market and talk about major emerging themes, Chris speaks with Salesforce's Anthony Rizzo. They discuss the top success patterns that separate average Salesforce outcomes from the top 1%, the evolution of the success program at Salesforce, and how financial institutions should be measuring success today and for the future.

Those in the Salesforce ecosystem have seen the incredible progression of Salesforce analytics and AI solutions over the years. But former Salesforce industry expert David Gibbons has lived it—having experienced major transitions and growth in the form of Wave, Einstein, and Tableau. Chris speaks with David about his history at Salesforce and the inside evolution of product marketing, intelligent systems adoption and investment in an unprecedented time, and the market’s direction as look toward the future.

There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Phil Cooper speaks with Chris about his own evolution with Salesforce analytics, common success factors with analytics for Salesforce’s customer base, long-term expectations in the predictions space, and more.

Salesforce industry expert Geoff Green has seen the challenges and changes across the mortgage industry through COVID-19 firsthand. He speaks with Chris about his path to mortgage and lending at Salesforce, the evolution of analytics and machine learning in the industry, Financial Services Cloud for mortgage, and ensuring a seamless borrower experience now and in the future.