Susan is an Award-winning Qualitative Researcher & Business strategist. Her consultancy, FaderFocus, is a business transformation catalyst. They challenge baseline assumptions and inspire businesses to “think and act differently” about the most mission-critical challenges that are impacting their business health.

Susan talks with us about the importance of Wide Open Listening; Role of stories and narratives in allowing people to start the conversation in their world versus a regimented hand-holding approach that a research study can default to; and bonus -why tandem cycling is the best team-building exercise!

Mary Mathes is the Director of Data and Insights at Alpha Diver. Founded in 2011, Alpha-Diver is the consulting firm that applies decision science to drive consumer Interest & Action. Their psychologists, neuroscientists and strategists use a model-based approach grounded in neuroscience to guide leading brands, retailers, and the Wall Street analyst community to more deeply understand – and predict – marketplace behavior in ways proven to help clients drive double-digit brand growth via strategy and activation.

Interested in being a guest on insightful connections? Email [email protected]

QualRecruit is a qualitative recruitment firm that delivers quality respondents so moderators can work confidently. Our best-in-class recruitment tech guarantees accurate recruits and high show rates, while eliminating bad actors through advanced respondent identity checks. For a limited time, new clients get a 20% discount when they use the offer code: CONNECTION. To learn more visit qualrecruit.com

David is a managing partner at TLDR Insights. Founded in 2020 TLDR. Insights is a boutique marketing research and strategy firm that builds on years of industry experience to deliver strategic insights that help clients make an impact. Unlike many research agencies, TLDR is staffed entirely by highly experienced researchers, allowing their clients to receive speed, quality, and actionable recommendations.

Interested in being a guest on insightful connections? Email [email protected]

QualRecruit is a qualitative recruitment firm that delivers quality respondents so moderators can work confidently. Our best-in-class recruitment tech guarantees accurate recruits and high show rates, while eliminating bad actors through advanced respondent identity checks. For a limited time, new clients get a 20% discount when they use the offer code: CONNECTION. To learn more visit qualrecruit.com

Our inaugural guest is Hugh Carling, Hugh is a co-founder at Liveminds. Founded in 2010, Liveminds is democratising qualitative research with AI. Their simple, fast, mobile-first platform has been used for over a decade in more than 80 countries by many of the worlds' leading brands, and now they're working to enable the other 70% of the world's economy to benefit from access to qualitative insights.

Prior to starting Liveminds, Hugh founded Liveline, a virtual digital agency back in 2006, who created many first of their kind social and mobile applications, including a Paypal's first Facebook app, Diesel's first Facebook group and an iPad cooking app for restaurant chain Carluccios

QualRecruit is a qualitative recruitment firm that delivers quality respondents so moderators can work confidently. Our best-in-class recruitment tech guarantees accurate recruits and high show rates, while eliminating bad actors through advanced respondent identity checks. For a limited time, new clients get a 20% discount when they use the offer code: CONNECTION. To learn more visit qualrecruit.com