Throughout a crisis, many companies switch into a survival mode. Fear, uncertainty, and economic troubles can easily crush the spirit of organizations with an otherwise enviable culture. Still, even in such situations, having a genuine interest in your employees and making an effort to boost their well-being is not just "nice to have." Or perhaps, it's even more critical than before to care. If there's anyone in the world who walks this talk, it's Claude Silver: Chief Heart Officer of VaynerMedia, the first person ever with this title. We've talked to her about "the matters of the heart" in the workplace, cultural values, and the fascinating journey to her current position.