In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies “flying blind” despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced algorithms that uncover hidden patterns and relationships, predict potential issues, and suggest actionable interventions humans might overlook. We explore how AI not only complements human decision-making but also makes advanced analytical tools increasingly accessible and affordable. Join us to understand how embracing AI-driven analytics is […]

In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve. We’ll discuss the challenges of fragmented data, the transition to predictive analytics, and the power of prescriptive insights in optimizing business outcomes. Learn how G2M Insights helps organizations build scalable analytics capabilities and foster a data-driven culture. Whether you’re just starting your analytics journey or […]

In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL’s adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights’ use of their G2M platform to predict Super Bowl winners. Discover the challenges of modeling rare events, the importance of overcoming data biases, and how these techniques showcase the power of advanced analytics in both sports and business. Tune in for a behind-the-scenes look at predictive modeling and the lessons it offers for any competitive field.

  In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption and staying ahead in an AI-driven world. Whether you’re a business leader or strategist, this episode provides actionable insights for navigating the evolving business landscape. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.

  In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model performance. Learn how to keep your AI tools aligned with your goals to drive smarter decisions and better results. Perfect for executives focused on maximizing their AI investments. This podcast episode was generated using AI combined with original ideas and content from the G2M […]

  In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how modern MMM techniques adapt to today’s complex marketing landscape, offering a clear path to optimize performance, improve efficiency, and drive sustainable growth. Whether you’re revisiting MMM or discovering it for the first time, this episode offers actionable insights for maximizing marketing impact effectively. This […]

  In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover practical tips for designing effective tests, interpreting results, and applying findings to improve performance across channels. Whether you’re a seasoned pro or testing for the first time, this episode offers actionable strategies to get more from your marketing efforts. This podcast episode was generated using AI […]

  In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify high-value prospects, optimize campaigns, and drive business growth. Whether you’re an experienced marketer or new to data-driven approaches, this episode will help you harness the power of propensity scoring. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.

  In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strategies. Whether you’re new to clustering or looking for practical applications, this episode provides a clear, actionable understanding of how to make data-driven decisions. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.

  In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveraging advanced analytics to uncover what’s working—and what’s not. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.