In this episode, we explore the dynamic world of consumer insights with Dr. Arwen Kimmell, founder of Insomnia Insights. Join us as we unravel the impact of cultural anthropology and linguistics on consumer behavior in the CPG space, and how brands can leverage empathy to drive innovation strategies. Dr. Kimmell also shares her views on the future of consumer insights in an AI-driven world and the importance of responsible, unbiased research partners in navigating data abundance.