In this episode, dive into the world of food marketing, focusing on leveraging user-generated content (UGC) and the power of storytelling with the expert herself, Shine Blume Creative's CEO, Rachel Helmer. Discover how creating compelling narratives can resonate deeply with consumers, using examples from successful brands.

Episode Highlights:

Learn about the importance of being transparent and sharing genuine stories to connect with your audience. 

A behind-the-scenes look at how a unique brand story involving whales and sustainable seafood captivates an audience.

Understand how highlighting your brand’s charitable efforts can enhance your connection with consumers.

Strategies for handling negative feedback and PR challenges while maintaining your brand's reputation.

Emerging Platforms: Evaluating new social media platforms and determining if they’re worth the investment for your food brand.

Collaborations & Partnerships: Forming successful partnerships with other businesses and influencers to benefit all parties involved.

Food Photography & Videography: Tips for maintaining visual consistency and showcasing the diversity of your food products.

Seasonal Campaigns: Creating timely and relevant campaigns specific to seasons and holidays.

Fostering Engagement: Building a loyal community and driving genuine engagement with followers.

Tune in to discover the latest in food marketing strategies and how to effectively leverage UGC and storytelling to build authentic connections with your audience!

Subscribe for More: If you're passionate about the intersection of food, marketing, and sustainability, make sure to subscribe and turn on notifications for our channel to stay updated on all our latest episodes. Thank you for tuning in!

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#food #marketing #UGC #storytelling #brandstrategy #foodindustry #foodphotography #crisismanagement #socialmedia #partnerships #innovation

New Episode Alert!

Holden Rouse and Doug Resh are back with another flavor-packed episode of the Food Marketing Mindset podcast! 

In this episode, we dive into the crunchy world of extrusions and inclusions. Our special guest, Kyle Gibson from CII Foods, spills the beans (and the crisps) on how these tiny creative components shape our favorite foods. From irresistible textures to nutritional value, we’re covering it all! 

What to Expect:

Extrusion Magic: Discover how extrusion techniques transform food processing. It’s like the Swiss Army knife of the culinary world! 

Inclusion Secrets: Ever wondered how those cookie dough bites stay perfectly intact in your ice cream? Kyle spills the secrets behind developing flavorful inclusions. 

Texture Talk: We explore how CII Foods manipulates extrusion to create textures that consumers crave. Crunchy, chewy, or melt-in-your-mouth—get ready for a sensory adventure! 

Better for You: Learn how inclusions add not just taste but also nutritional value to everyday foods. Health-conscious snacking, anyone?

Plant-Based Revolution: Plant-based protein crisps are taking over snack time. Find out how CII Foods is leading the charge! 

Innovation Unleashed: TPP, unexpected ingredients, and co-creation—Kyle shares what’s cooking in the world of food marketing. 

Tune in, stay hungry, and join the conversation!

#FoodMarketingMindset #CrunchyCreativity #innovation #plantbased #healthconscious

In this episode, we explore the dynamic world of consumer insights with Dr. Arwen Kimmell, founder of Insomnia Insights. Join us as we unravel the impact of cultural anthropology and linguistics on consumer behavior in the CPG space, and how brands can leverage empathy to drive innovation strategies. Dr. Kimmell also shares her views on the future of consumer insights in an AI-driven world and the importance of responsible, unbiased research partners in navigating data abundance.

In this episode, we delve into the world of natural sweeteners with an inspiring guest, David Czinn, Founder and CEO of D'Vash Organics. Join us as we explore the journey of D'Vash and their mission to redefine sweetness one date syrup at a time. David Czinn is the visionary behind D'Vash Organics, a brand dedicated to creating high-quality, natural sweeteners from dates. With a focus on sustainability and innovation, David is changing the way we think about sweetening our food. 

We're diving deep into the world of food science, innovation, and culinary alchemy. Join us as we explore pushing boundaries and redefining what's possible in the food and beverage industry.  Discover how Step Change Innovations is leveraging science-backed ingredients to gain a competitive edge in the industry.  Understand the balance between creativity and practicality in product development, emphasizing the importance of non-negotiables and consumer feedback in refining products.

In this episode, we're delving into the world of food supply chain management with Paul Bradley, Senior Director of Product Marketing at TraceGains. Join us as we explore how TraceGains is revolutionizing the industry by helping brands navigate complex regulatory landscapes and drive innovation in product development. 

Join us as we uncover the untold stories behind food and beverage marketing, exploring practical tactics for launching, growing, and scaling your business. From mastering brand strategy and packaging design to conquering retail shelves and ecommerce platforms, we've got you covered. 

Can Eco-Friendly Dinnerware Transform Your Retail Shelves? Sustainable Tableware That's Changing the Game - Exclusive Insights From Maple Origins. What is the Number One Mistake New Entrepreneurs Often Make When Starting a Sustainable Business? A Major Mistake You Faced in the Journey of Building Maple Origins? What’s One Piece of Advice You’d Give to an Overwhelmed New Entrepreneur. What’s the secret sauce behind Maple Origins’ marketing success?