The brand you want isn’t out there waiting for you to discover it, and it sure doesn’t just happen. You play a real part in its creation. As brand strategists (brand therapists?), our job is to help you see both sides of the story. Focus Lab Strategy Director Shabnam Gideon shares seven steps you can take to get the most value out of your brand project in her article, "Co-Creating The Brand You Want."

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.