Norms Lab

Insights from a Deep Dive on Norms shifting approaches (Faith & Cultural Champions and Entertainment Media) in Nigeria


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๐ŸŽ™๏ธ What does it really take to shift harmful social norms in Nigeria?

In this episode of Norms Lab, Haishat and Funmi, public health and social norms researchers, shared key findings from their research on social norms-shifting interventions in Nigeria. From TV and radio campaigns to the role of faith-based champions and cultural leaders, they explore whatโ€™s working and what gaps remain in the fight to shift harmful norms around health, gender, and social behaviors.

They shared:

โœ… Insights from stakeholders and community champions

โœ… Lessons from entertainment-education campaigns

โœ… How faith leaders are influencing behavior change

โœ… Gaps future programs must address

This episode provide real-world insights for practitioners, donors, policymakers, and advocates working to transform social norms.


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Norms LabBy Norms Lab