‘Make every customer success story ’, ‘teamwork is the dream work’, ‘automate the boring’. These are key phrases from the company we’re diving into today. Adding value and automating is crucial to Precursive, a leading app for customer onboarding, resource management, and professional services automation native to Salesforce. The VP of Marketing, Robert Burnell joins us to discuss the success of Precursive and how he has worked to grow the business through a thought-leadership growth strategy and ensuring that providing value is the priority for every decision. With a robust content strategy, never-ending resources, and a growing community the Precursive team has built loyal customer relationships and live to serve the industry.