Brands mean something to consumers. Once you have caught their attention and satisfied their wants you’ll have loyal customers and brand advocates for life. This couldn’t be more prevalent in the world of fashion and retailers are on the hunt to provide those brands to their customers. LoveTheSales is the world’s leading online sales marketplace helping retailers find the best deals; receive price drop alerts and the latest trends, using their award-winning machine learning platform to match discounts to its audience of consumers, accelerating the sell-through of discounts. The Head of Performance Marketing, Martin Michels, joined us to discuss the industry, their audience and offer us insight into their intent-driven strategy.