Our guest today, Dan Quirk, offers awesome, actionable, and real-life advice for those early-stage marketers and start-ups. He is the Co-Founder and Head of Marketing at ScaleMatters, a Go-to-market analytical platform, helping B2B companies make efficient decisions backed by high-quality data. Dan dives into his perspective on growth as an early-stage marketer and the value of building your brand early. He, like us, is a lover of conversion rate optimization and he is eager to gain organic traffic to start supporting the buying journey. For now, he looks to create impactful and informative content that supports varying personas. Listen in for more advice and useful tips.