There is no doubt that the human mind is complex as scientists and doctors still work to understand it today. This makes, marketing professionals' lives just a little bit more challenging. Working to help you understand the psychology behind buying is the team at Innovationbubble. They are a new type of behavioral strategy agency, helping organizations have better, happier, more engaging relationships with their customers and employees. The CEO and Chartered Psychologist, Dr. Simon Moore joined us to offer insights into how they serve businesses and work to create more engagement, impact, and differentiate their clients with their industries. With his years of experience and expertise in psychology, he can offer our listeners great tips to successfully build more meaningful, long-lasting, and engaging relationships.