We love to help businesses increase their online conversion rate, so we were excited to welcome our next guest from Instapage. Instapage, a content management system, helps companies design and deploy landing pages that increase conversions. Elizabeth Birch, the Customer Experience Manager discusses how their platform is not just about building landing pages, but rather about giving the users the right tools to make sure that those landing pages are converting. As the Customer Experience Manager, we wanted to learn more about Elizabeth’s world. Elizabeth recommends listening more and finding ways to engage with your customers in a way that leads to insights and conversion; to make sure that you’re putting the customer at the center of all you do.