Consumers don’t just want personalization, they demand it. Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes. Director of Marketing at Granify, Chantelle Campbell, explains the importance of creating the same experience a shopper has in-store in an eCommerce store too. By harnessing the power of real-time big data and machine learning, Granify automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their minds. Chantelle dives into their own awareness-building efforts and the critical stage of getting the word out. Through networking, paid campaigns, social media, and website optimization the team is working hard to change the eCommerce experience.