We welcomed the Head of Marketing and Growth at BarnTools, Greg Burroughs. BarnTools, built by producers, for producers, provides next-generation, smart solutions for animal agriculture. Greg dives into his efforts to reach their offline-first customers. From direct mail to social media to leveraging technology the team at BarnTools has found unique marketing strategies to reach this audience. Greg sets his marketing priorities on storytelling, social proof, building trust, and leveraging customer use cases.