Boy, were we excited to speak to a generating-lead expert, Michael Cooney. His insights, advice, and experience align perfectly with our mission at Pathmonk as he Co-Founded WhatConverts. What Converts is a software solution that allows you to see what marketing converts, making it easier to attribute sales to traffic sources and you'll no longer be left wondering where leads originated or what leads converted. Michael dives into why he founded and started this company and offers us honest insights into successful lead generation, attribution, and conversions. You’ll want to listen to this one!