The Brand Called You

Insights with Mark Wormgoor, Founder & CEO, Tairi

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Insights with Mark Wormgoor, Founder & CEO, Tairi
  • Mark’s surprising entry into tech after leaving university
  • Discovering a passion for helping others through coaching
    • Podcast
    Overview

    Curious about bringing technology and AI into your company’s big-picture thinking? In this episode, host Ashutosh Garg speaks with Mark Wormgoor, a veteran tech leader and coach, about taking tech from the back room to the boardroom and what that means for today’s and tomorrow’s leaders.

    Here’s a quick guide to the episode’s key questions and insights:

    00:00:54- Why Technology and Coaching?
    • Mark’s surprising entry into tech after leaving university
    • Discovering a passion for helping others through coaching
      • 00:03:35- What Does Tairi Do?
      • Tairi is not an acronym; it comes from the Greek word for partnership
      • The company focuses on tech strategy, executive coaching, and project delivery.
        • 00:05:14- How Should Leaders Shift Mindset Around Tech?
        • AI “hype” is moving tech into the board conversation.
        • CTOs and CIOs should be strategic partners, not just IT managers.
          • 00:06:59- What Does Embedding Tech in Strategy Really Mean?
          • Tech leaders must have a regular seat at the strategy table
          • Technology needs to be part of marketing, sales, and supply chain discussions
            • 00:09:42- How to Approach AI Adoption—Without the Hype?
            • Use AI as a tool, not a magic solution.
            • Start with business problems and run small pilots.
              • 00:11:10- What Culture Shifts Are Needed?
              • Organizations must remain agile and adaptable.
              • Foster cross-team collaboration and embrace change
                • 00:17:58- What About AI Ethics?
                • Handle data and privacy carefully
                • Maintain human oversight in AI-driven decisions

                  • RESOURCES:

                  Learn more about Mark Wormgoor: Linkedin

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                  Profile
                  • Mark’s surprising entry into tech after leaving university
                  • Discovering a passion for helping others through coaching

                    • The post Insights with Mark Wormgoor, Founder & CEO, Tairi first appeared on TBCY.

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