In this episode of INSiiGHTS Magazine, ESPN's John Grant, the Executive Director of the Cricket Celebration Bowl, Cricket MEAC/SWAC Challenge Bowl and Band of the Year shares how the HBCU football was inserted and evolved into a media event with national exposure. John has been in a leadership position as a part of the Celebration Bowl, MEAC/SWAC Challenge Bowl, Heritage Bowl, the Atlanta Classic and more. He has been regarded as a visionary with the ability to promote HBCU college football to heights of exposure and revenue previously unseen. His excitement and passion continues to fuel HBCU football into the ever-popular Atlanta, Georgia populace as must attend events. The MEAC/SWAC Challenge opens the college football season with the participation of football teams from the Mid-Eastern Athletic Conference and the Southwestern Athletic Conference. These conferences are the two predominately black conferences that host most of America's division I HBCU's.