What happens when a car enthusiast, a Craigslist ad, and a passion for auto restoration collide? You get Jim Berger of CFL Auto Appraise who turned his love for automobiles into a full-time career in the auto appraisal industry. In this episode, we explore Jim's fascinating journey, discuss the challenging world of diminished value and prior valuation, and the specialized knowledge needed for classic car inspections.

Discover the intriguing tactics insurance companies use to lowball their customers to settle claims and the important role independent appraisers play in negotiating fair settlements. We also delve into the challenges of accurately assessing the value of classic cars and the need for expert knowledge to navigate this niche industry. Jim shares his experience working with insurance companies and his clients, and the impact his work has on their lives.

Lastly, we discuss the importance of marketing for public adjusters, the investments needed to build a successful career, and the need for diversification in the auto appraisal industry. Jim emphasizes the significance of having a solid marketing budget and leveraging technology to stay ahead of the competition. If you're a car enthusiast looking to turn your passion into a thriving business, don't miss out on this episode packed with valuable insights and advice from a true industry expert.