If you agree that observing the real customer experience is valuable, then how do you do it? Beth and Scott are back with recommendations for how to do that

Beth Karawan on LinkedIn - be sure to subscribe to her newsletter - Donut Friday

Scott Gilbey on LinkedIn

Scott's article in Entreprenuer magazine on his experience

Connect with Sam on LinkedIn

Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music.

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