๐ Exciting news, friends!
๐ Get ready for an extraordinary episode of Growth Hacks Experiences (GHX) on our Inspiral Growth YouTube channel!
๐ฅโจ In this special segment, we had the privilege of sitting down with none other than Maria Sol Zuloaga, the co-founder of Lindosta, ArteSol Ecuador, and Zuloaga Club.
Join us as we embark on a fascinating journey through the world of entrepreneurship and family businesses in Ecuador. Lindosta is not just a business; it's a legacy that started with Maria Sol's parents, Gloria Maria and Leonidas.
They began with a passion for music and gradually expanded to include traditional musical instruments, toquilla straw hats, handcrafted souvenirs, and more!
Maria Sol takes us back to the roots of Lindosta, where LP records were once the heart of the business. But like every great entrepreneur, they adapted to the ever-changing demands of their customers, and today, Lindosta thrives as an e-commerce platform, catering to tourists and entrepreneurs alike.
Timestamps:
00:00 - Introduction
00:15 - Maria Sol Zuloaga's Background
01:01 - Lindosta Community and Family Business
02:29 - AWE Ecuador Project and Women Entrepreneurs
03:25 - Ecuadorian Entrepreneurs Post-Pandemic
05:15 - Resilience of Ecuadorian Entrepreneurs
06:21 - Family's Love for Ecuador and Business
07:38 - Involving Family Members in Business
09:08 - Teaching Children About Business
10:25 - Importance of Including Family in Business
11:33 - Lindosta's Worldwide Launch
12:38 - Strength of Family Businesses
14:26 - Family Businesses Working Together
15:32 - Reaching Higher Milestones as a Family
๐ Discover the essence of Ecuador's rich culture and diversity in one place! Lindosta brings together products from the Andes and Orient, showcasing the beauty of Ecuadorian craftsmanship. From hand-painted toquilla straw hats to handcrafted quartz and souvenirs, there's something for every heart and soul.
๐ Maria Sol's dedication to entrepreneurship extends beyond Lindosta. She is also part of the AWE Ecuador project, an Academy for Women Entrepreneurs, empowering women to create new ventures and businesses. Learn how Ecuadorian entrepreneurs have risen above the challenges of the COVID era, unleashing their creativity and drive to bring new products and services to the world.
๐ Ecuadorians are known for their resilience and passion for creating a brighter future. Despite uncertainties and challenges, Maria Sol shares her vision of a united and prosperous Ecuador, where families work hand-in-hand to build successful businesses.
๐ Moreover, Maria Sol's insights inspire us to embrace the potential of family businesses, where every member plays a vital role in achieving remarkable milestones. Lindosta's website and message are poised to go global in the coming months, demonstrating the strength and unity of family-driven enterprises.
Diversifying the Business: Witness the transformation of Lindosta, as they expanded their offerings to include traditional musical instruments, toquilla straw hats, handcrafted souvenirs, and more, meeting the demands of tourists and customers alike.
๐ Lindosta: Lindosta is more than just a business; it's a family legacy dedicated to preserving Ecuador's rich culture and heritage. From traditional musical instruments to handcrafted souvenirs and toquilla straw hats, Lindosta showcases the artistry of Ecuadorian craftsmen.
๐ง For inquiries and collaboration opportunities, please reach out to Maria Sol at [email protected] or follow her on Instagram @lindostaa to stay updated on the latest ventures and inspirations. Join the Lindosta community and witness the magic of Ecuadorian craftsmanship come to life! ๐ฑโจ