Inspiration to Millions

Top Tips For Naming Your Brand in 2021

My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Whenever I share with someone that I'm a professional namer and have been for the past 25+ years, a whole bunch of follow-up questions are almost always inevitable because naming a business is SO important to get right the first time—especially NOW in 2021. And everyone I meet is in a state of urgency to get their brand right and get it up right now. Here are the insider answers to some of the most common questions entrepreneurs are asking me when deciding how to name their brand. Listen now! Top Tips:

• Naming the emotion you want your brand to infuse into your brand culture and community, and then delivering that emotional experience with consistency is going to become increasingly relevant to the world as we move into 2021.
• "Find a higher purpose for your brand that is aligned with your Ideal Individuals' values and ethics, and use that higher purpose to guide you in developing every aspect of your brand."
• People often won't remember exactly what they see, or what they read, but they will remember how a brand makes them feel.
• "You want your brand's name to open a wide and welcome door that feels like coming home."
• The business's name connects people with the brand promise to fulfill a deep wish, and this creates a very personal connection between your business and your brand community.

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com Top Tips For Naming Your Brand In 2021, naming your business, naming your business tips, naming your Etsy shop, naming a business, choosing a name for your business, how to choose a name for your business, how to choose a name for your small business, how to come up with a brand name, how to name your Etsy shop, name your business, choose a business name, choosing a business name, creative business names, how to choose a business name, how to come up with a business name #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #marketingtips #businessowner #businessplan #contentstrategy #marketingtrends #brandingtrends #brandbuilding #startingabusiness #nameyourbusiness #businessname #businessnameideas

The Four Seasons of Staying Power

My GIFT to YOU: The Answer Key to The Blink Test!

https://howtocomeoutofnowhere.com/tbt1/ Brands, like individuals, have a personality and a story of their own. Branding expert and namer Canon Wing outlines the four seasons of building the staying power of a brand. Which are these four seasons and how do you nurture and grow your brand through each of them? Tune in now to know more. Nurture your brand and give it the staying power it needs to become truly beloved. Listen now! Top Tips

• Creating a brand involves projecting a brand story and building it up and growing it rather like a hometown. A brand is like a living thing that comes into being through a continuous creative process.
• The first season of a brand is the Seeding Season where one articulates the purpose and intent of a brand. Like a seedling, one has to decide where, how, and when to initiate a brand, what makes it unique, and what purpose it will fulfill for its community.
• The second season of a brand is the Sprouting Season which is when the focus shifts to growth and action. This is the time to weed out redundant processes, negative environments, and processes.
• The third season is the Savoring Season when one enjoys the fruits of the success of a brand and shares the celebration with brand loyalists. Every culture has a harvest festival, akin to this season of a brand.
• The fourth season is the Sleeping Season when one pauses, appreciates a job well done, and gives thanks. This is when you rest, rejuvenate and restore.

Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com The Four Seasons Of Staying Power, The Four Seasons Of Staying Power in 2021, branding tips and tricks, canon wing, how to build a powerful personal brand, how to build your own personal brand, how to create a brand story, how to create a strong personal brand, personal branding tips #CanonWingTheNamer #inspirationtomillions #brandingsecrets #brandstory #brandpersonality #growyourbrand #nurtureyourbrand #plantaseed #creativeritual #stayingpower #gratitude #brandbuilding #startabusiness #personalbranding #brandingtips

Branding to The Mindset

Here's Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Did you ever wonder why some people buy hundreds of Nike shoes – and only Nike shoes? Is this logical buying? No, it's emotional buying, as namer and branding expert Canon Wing explains. Your brand needs to understand customer mindsets and carefully curate brand messaging to appeal to your ideal individuals. Check out this episode to find out how you can stop chasing customers and start attracting them to the presence of your brand. Top Tips

• Neuroscientists have found that all of our purchases are emotional. This is why brands have to find ways to appeal to the emotions of their ideal audience.
• Why do people buy 300 pairs of Nike sneakers or the same Under Armour shirt again and again? This is because the brand messaging speaks to the mindset of their customers.
• Brands such as MasterCard and Visa both appeal to certain emotions among their users. They successfully transform their ideal audiences into brand loyalists who may even be happy to advertise on behalf of the brand.
• A cleverly designed brand strategy will make customers grateful and loyal to a brand that prioritizes serving them vis-à-vis merely trying to sell a product to more and more people.
• Brands have to understand the mindset and emotional state of their customers. They have to create brand messaging that is in consonance with this to make their ideal audience gravitate towards them.

Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com Branding To Their Mindset, branding tips, branding tips 2021, branding tips and tricks, branding tips for small business, business branding and marketing, digital marketing and branding, how to build a powerful brand, how to build a powerful personal brand, luxury branding and marketing, marketing and branding, marketing and branding for small business, marketing and branding strategy, personal branding tips, powerful personal branding #CanonWingTheNamer #inspirationtomillions #brandmessaging #emotionalbuying #emotionalbranding #buyinghabits #buildinghabits #habitforming #blueoceanstrategy #serveyourcommunity #lululemon #nike #underarmor #visa #mastercard

Why All New Brands Should Be Open to Sudden Change

Here's Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Did you know that when YouTube was first created, they literally couldn't pay people to post a video to their platform? Today, YouTube's outrageous success can still be attributed to the original creators and their entrepreneurial ability to pivot. Listen now to learn more! Top Tips

• "Be flexible enough to pivot— your platform, your concept, your approach— And NEVER confuse sudden changes and 180-degree pivots with failure."
• Imagine if the creators of YouTube had been so rigidly attached to their original vision of becoming a popular dating site, that they just called it a bust and abandoned ship when their first strategy didn't work…Listen to the episode now!
• "A great brand, at its essence, is a supportive believer in the greater future of everyone in its community."
• For an entrepreneur, pivoting is a natural part of the process, and being aware of this aspect of entrepreneurship, and cultivating the mental and emotional agility to pivot has never been more culturally relevant to brand building than it is right now, in 2021.
• "In an entrepreneur's world, a failed concept just provides more information to be integrated into your strategy for enhancing and refining your vision."

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com How to build a brand in 2021, How to create a new brand, How do I start a new brand?, How do I start a new brand in 2021? #CanonWingTheNamer #Inspirationtomillions #brandingexpert #branding #brandingtips #contentcreators #contentcreationtips #adaptability #businessplan #contentstrategy #youtube #craigslist #google #apple #netflix

Why a Brand's Culture Must Change in 2021

My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ A new standard for branding has emerged. Consumer expectations have changed, and the biggest mistake brands are making right now is not evolving. Your brand can do better! Listen to the episode now… Top Tips:

• A WHOPPING 71% agree that if a brand appears to be putting profits over people in 2021, they will lose trust in that brand FOREVER.
• Productivity is actually not the number one driver behind any brand's success. Focusing solely or even hyper-vigilantly on productivity often costs more than it's worth.
• "The overall happiness and trust that your employees and suppliers feel in regards to your brand will be what ultimately defines your brand culture." Learn more now!
• Today, 66% of consumers WORLDWIDE consider company culture and the welfare of employees to be deciding factors that determine whether they buy from your brand or your competitor's brand.
• "When employees' lives are improving because your brand is keeping its promise, they will make 100% certain that your customers know your brand can be trusted."

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com How to build a brand culture, How to create a brand, How do I start a new brand?, How do I start a new brand in 2021?, What is brand culture?, Why is brand culture important? #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #entrepreneur #businessowner #businessplan #brandstrategy #megatrend #startupadvice #contentcreationtips #contentstrategy #newbusiness #newbrand #branding2021 #brandculture

Top 5 Branding Mistakes Entrepreneurs Make in 2021

My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ A great brand is every entrepreneur's secret weapon for getting their ideas into the hearts and homes of the people who need you most, and I want you to have the inside track for avoiding the Top 5 Most Common Branding Mistakes being made by entrepreneurs today. Don't miss out! Listen to this episode now… Top Tips:

• Brand culture can be defined in many ways, but because today we are looking to avoid the biggest and most common mistakes in branding, I'm going to give it to you like this—a little 'tough love' definition of brand culture…Listen to the episode now to learn more!
• "Instead of hyper focusing on one desired outcome, connect your entrepreneurial spirit to the millions of people whose lives are going to improve because of your brand, and don't stop until you reach THEM."
• Imagine if the creators of YouTube stopped trying when the site failed to become a popular dating platform. Instead, they chose to pivot, and for an entrepreneur—pivoting is part of the process.
• "Entrepreneurs are experts in human happiness. They fuel their passions by locating common sources of human unhappiness and then providing the world with a solution."
• How the world experiences your brand is going to be entirely based on how your brand makes people feel about themselves.

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com Top 5 Branding Mistakes Entrepreneurs Make in 2021, Top 5 Branding Mistakes Entrepreneurs Make, mistakes entrepreneurs make, mistakes entrepreneurs make when starting a business, 5 mistakes entrepreneurs make, branding mistakes, 5 marketing mistakes, marketing mistakes, entrepreneur, entrepreneurship, marketing, marketing strategy #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #contentstrategy #marketingtrends #brandingtrends #entrepreneurmistakes #businessmistakes #millionairemindset #brandbuilding #startingabusiness

How Important is Customer Feedback? [CASE STUDY: VICTORIA'S SECRET]

My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Want to know the #1 reason good brands fail? It's shockingly predictable! Today we are going to look at Victoria's Secret, the lingerie megabrand that almost went under because they made this one common error. Now they are trying to make up for lost time, but will it be too late? Listen now, and gain the insight you need to avoid a similar fate… Top Tips

• When a brand undervalues customer feedback they are leaving money on the table, and it doesn't take too long before that loss of revenue from lack of listening turns into BIG MONEY.
• "How the world perceives your brand is going to be entirely based on how your brand makes people feel about themselves."
• For any brand that can't afford to hemorrhage money and still cling to life like the Victoria's Secret brand has managed to do, you can actually transform negative reviews into revenue…Learn more now!
• "Even if your products or services don't even exist yet, your customers do! Start getting to know them now."
• For a brand that knows how to listen, EVERYTHING their ideal individuals say can be spun into gold, including everything their ideal individuals are saying about other brands.

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com How do I build a brand?, How do I make a brand connect?, What is relationship marketing?, How do I get more customers?, How to become a popular brand, How to become a famous brand #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #victoriassecretangel, #casestudy, #cancelled

What's the #1 Excuse For Not Starting a Business?

My GIFT to YOU: Get The Answer Key to The Blink Test here! https://howtocomeoutofnowhere.com/tbt1/ Don't let your million-dollar idea die because of this #1 issue entrepreneurs are facing in 2021! Today we are answering the question on every entrepreneur's mind: How much money do I need to begin building my business? Don't miss out, Listen now! Top Tips:

• Know your customers best. You can start laying the foundation for building authentic relationships between your customers and your brand by creating your brand's values and ethics to align with theirs.
• "Even if your brand doesn't exist yet, your customers do! Get out there and start getting to know them now."
• How many million-dollar ideas—ideas that could have made the world a better place, have been allowed to die because of the mistake of believing nothing is possible without huge amounts of start-up capital? Listen now…
• "Listening to your ideal audience is free, and it's the #1 thing that will make you money."
• Be aware of the fact that your personal values and ethics may vary somewhat from those of your ideal individuals because you are most likely not your own ideal audience. Learn more now!

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com What's the #1 Excuse For Not Starting a Business?, starting a business, starting a business from scratch, starting a business online, starting a business tips, how to start a business, starting your own brand, starting your own business, how to do marketing for a new business, how to grow a small business growth marketing for startups, how to make a marketing plan for small business, marketing for a small business #CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #branding #brandingtips #marketing #marketingtips #entrepreneur #businessowner #businessplan #brandstrategy #startupadvice #newbusiness #quibi #humanco

How Much Should I Spend on Branding?

Here's Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ [AS REQUESTED] Masterclass: How Much Should I Spend On a Logo? https://youtu.be/RMs9Y-o_iUM As an entrepreneur, money is likely to be one of your biggest concerns. Am I spending too much over here? Am I not spending enough over there? Here's some insider information from a Forbes 100 branding expert on how you can use your startup funds to set your new brand up for success. Listen now! Top Tips:

• If your start-up budget isn't large enough to build your dream team, choose to hire people to do the jobs you do not have expertise in and choose to do the grunt work yourself.
• "Having a vast expanse of expertise reinforcing your brand is a key advantage to investing in people."
• As a creator it's not your job to spend your resources to make your life easier while you start your company it's your position to spend your resources to make the customer or client's life easier.
• "When you hire people who are fulfilling your weaknesses with their strengths, let them do it. Let them be strong, be innovative, and enjoy ownership in what they do."
• The most important thing to remember when purchasing the materials and equipment your brand needs to launch is that high-quality products and services are vital to keeping your brand's promise. Learn more now!

Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #emotionalbranding, #brandstrategy, #community, #brandloyalty, #startup, #crocs, #bombas, #TomsShoes

Recharge Your Brand for the Post-COVID New Normal

My Gift For You Top Tips to Connect With Your Audience in 2021 [DOWNLOAD] https://canonwing.com/2021tips/ You know that it's a different world out there after the coronavirus pandemic. Branding expert Canon Wing explains how the new normal is different for brands and how they can adapt to stay relevant. Check out this new episode of Inspiration to Millions to learn how to deal with the seven branding challenges you face now, and to get Canon's free branding tool for 2021. Top Tips

• A survey showed that as many 71% of consumers would lose faith in a brand seen as putting profit before people. The pandemic has created new challenges for brands.
• The new normal is going to be very different because people have got used to doing things differently, and in many cases prefer doing them in a new way.
• The pandemic has not been all bad. People have learned good things and had good experiences, and 73% of Americans feel that something good has come out of it.
• Consumers are now more cost-conscious and less brand-conscious. A brand's values, ethics, and willingness to improve lives count for a lot.
• Brands have to align to the new normal, inspire their community, assess risk accurately, harness technology, regain their competitive advantage and embrace the new normal.

Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer #inspirationtomillions #newnormal #postpandemic #postcovid #brandingchallenge #brandingdesign #brandmessaging #brandvoice #adaptingtochange #WFHlife #customermindset #covidbusinessrecovery #businessrecovery #postpandemicworld