jobTopia with Tony Moore

Inspirational or Intentional Episode #293

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THROWBACK episode you don't want to miss.

With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So, the question is: how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

  • Origin Story
  • Building a brand in the freezer
  • How do grocers categorize their products?
    • Trip driven
    • Hero
    • Basket builder
    • Inspirational
    • How intentional is the purchase?
    • What is the value of differentiation?
    • What category is ice cream?
    • Is Frutero an ice cream brand or a fruit brand?
    • What is a brand promise?
    • Commercial fruit production VS Frutero's
    • Key learnings ~ incremental growth outside of ice cream
    • How to attract new consumers
    • New flavors coming soon - you heard it here first!

      • Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

      Connect with Mike:  https://www.linkedin.com/in/mikedweber/

      Frutero Ice Cream: https://www.fruteroicecream.com/

       

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      jobTopia with Tony MooreBy Tony Moore
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