jobTopia with Tony Moore

Inspirational OR Intentional? How to Win in Grocery with Vendant Saboo and Mike Webber, Co-Founders, Frutero Ice Cream E142

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With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So the questions are how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand?  Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.

  • Origin Story
  • Building a brand in the freezer
  • How do grocers look at their categories?
    • Trip driven
  • Hero
  • Basket builder
  • Inspirational
  • How intentional is the purchase?
  • What is the value of differentiation?
  • What category is ice cream?
  • Is Frutero an ice cream brand or a fruit brand?
  • What is a brand promise?
  • Commercial fruit production VS Frutero's
  • Key learnings ~ incremental growth outside of ice cream
  • How to attract new consumers
  • New flavors coming soon - you heard it here first!

    • Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/

    Connect with Mike:  https://www.linkedin.com/in/mikedweber/

    Frutero Ice Cream: https://www.fruteroicecream.com/

    About your Host Tony Moore and the Winning at Work podcast:

    • Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
  • Join me on my mission to discover what makes these companies different, better, and special.
  • Episode 142 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
  • Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

    • Music from Uppbeat:

    https://uppbeat.io/t/soundroll/get-the-funk-in
    License code: SF3WUKBUJQULFHXE

     

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    jobTopia with Tony MooreBy Tony Moore
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