Graham North is a recognized marketing expert who has worked on projects for the world's top brands, such as the NBA, Cisco, BMW, SodaStream, Frito Lay, Kraft Heinz, and many more. He was also awarded Strategist of the Year in 2020 and is the Brand Camp founder, the former Brand Strategy Director at Goodby Silverstein & Partners (GSP), and more. After working with marketing legends Jeff Goodby and Rich Silverstein at GSP, Graham has embarked on a new journey with co-Founder Laura Petruccelli to start their own new-fangled agency thing (as Jeff Goodby calls it) — "Frank". In this interview, Graham talks about brand strategy, Brand Camp, some of his experiences with Goodby Silverstein & Partners, the changing aspects of reaching people through branding and marketing, and more.

A seasoned veteran in the healthcare and the SaaS industry, Lora Webb leads MetricAid, a Health Information Technology (HIT) company focused on creating physician schedules that improve patient experience, the work-life balance for physicians, and department performance. In this interview, Lora talks about her experiences leading a business for several years and the lessons learned while growing a company from the ground up.

In this episode, we interview Jason Oakley, Senior Director of Product Marketing at Klue. Jason has key experience in building great product marketing teams over the course of the last 7 years. In this episode, he sits down to talk about what excites him about product marketing and how creating compelling content strategies can help build a community around your product.

In this episode, we interview Paul LeBlanc, Founder and CEO of 7th Wave Capital. Paul is the recipient of the Top 40 Under 40 Award in Canada and has been awarded “Entrepreneur of the Year” by Ernst and Young. He’s in the Top 50 CEO’s “Hall of Fame” and has been named one of Canada’s Top 100 Most Influential Marketers. In this episode, Paul shares his insights on running successful businesses.

In Part 3 of the Mysa growth series, we talk to Daan Goossens, VP of Growth of Mysa Smart Thermostats. In this interview, he talks about how Mysa’s marketing has evolved over time and how he approaches marketing touchpoints now compared to when the business started out.

In Part 2 of the Mysa growth series, we talk to Zach Green, one of the founders of the company and its COO. Mysa is one of the fastest-growing companies in Atlantic Canada and has taken the world by storm with its line of smart thermostats. In this episode, we go deeper into the details of Mysa’s story and the keys to its growth and success.

Mysa is one of the fastest growing companies in Atlantic Canada and has taken the world by storm with its line of smart thermostats. Josh Green is one of the founders of the company and its CEO. In this episode, we get down into the details of Mysa’s story and the keys to its growth and success.