ROI: Return on Inspiration

Inspired by Damian Madden, The Experience Architect


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What makes an experience truly meaningful, and why does it matter now more than ever?


Join us in a thought-provoking conversation with Damian, an award-winning experience architect whose innovative frameworks - The Experience Compass and The Experience Arc are redefining how brands connect with people. With a career spanning over 20 years and a portfolio that includes Adidas, Yohji Yamamoto, Daniel Ricciardo, and The Foo Fighters, Damian brings a unique lens to the fusion of creativity, strategy, and purpose.


In this episode, we explore:

  • The Essence of Experience: Why experience is the new currency for brands and leaders, and how aligning intention, behaviour, and brand can spark profound transformation.
  • The Meaning Economy: What “meaning” looks like for brands today, how customer expectations are evolving.
  • A Singular Focus: Insights from A.SINGLE.PIECE, Damian’s gallery project dedicated to presence and the art of slowing down, and how this mindset influences experience strategy in a fast-paced digital world.
  • Leadership for Connection: Qualities that set apart leaders capable of building purposeful, connected brand worlds, and how leadership itself is shifting as experience becomes central to brand value.
  • Looking Ahead: The future of meaningful experiences in a technology-driven age, and actionable practices for cultivating deeper connection and authenticity in both brand and everyday life.

This is a must-listen for anyone curious about the future of customer experience, the rise of the meaning economy, and the art of designing moments that matter.

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ROI: Return on InspirationBy Dashing Group