In this episode, Alan Kohll talks with Backbone Media founder Penn Newhard. Founded in 1997, with offices in Denver and Carbondale, Backbone is one of Colorado’s fastest growing agencies, providing public relations, media planning and buying, social media and content marketing services to a wide variety of brands targeting active lifestyle audiences. Clients include Yeti, Eddie Bauer, New Belgium Brewing, SmartWool, Polartec, and Patagonia. The office empties out every day at midday so employees can recharge on group rides, trail runs, and Nordic ski sessions or at the gym and in the yoga studio. In summer, they have Dirty Thursday group mountain bike rides. In winter, Backbone has a powder-day clause that encourages employees to ski if there’s fresh snow.