We speak with Sue Baggott, a former BigCo executive turned strategic innovation consultant, and now President of the Power Within Consulting. An accidental angel investor and lean innovation leader, Sue shares the value of approaching consumers with empathy and  attuning to their passions, struggles, and goals. The most impactful innovations emerge from that approach. Sue shares her insight into what innovation storytelling  can look like, the key to successful and impactful innovation, and how to garner buy-in and consumer interest in innovative sectors.

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