Untold Stories of Innovation

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Magan Lewis, Global Technology Adoption Lead at Corteva Agriscience, to discuss the utilization of storytelling to connect abstract ideas and identify problems. Magan shares personal failures, her background in plant science and agriculture, as well as the difficult decisions that come with redeeming your tickets at an arcade. 

Magan’s LinkedIn: https://www.linkedin.com/in/maganlewis/

Magan’s Instagram: https://www.instagram.com/drmagan/?hl=en

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We speak with Mike Reynolds of Innovatemap about the ways he uses product storytelling to create successful marketing campaigns. Mike discusses the ways all types of products, from simple commodities to technical services, can harness storytelling to communicate with their customers on an emotional level. Mike also gives great advice on the ways leaders can integrate a unifying vision into their organization by utilizing storytelling. 

Mike Reynolds LinkedIn: https://www.linkedin.com/in/mike-reynolds-8594932/

Mike’s BetterProducts Podcast: https://betterproduct.community/podcasts/

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You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Eric Cohen, CEO, Entrepreneur, Speaker, Award-winning Inventor of the Reebok PUMP, Technologist, Mentor, Innovator in Consumer, CPG, and Healthcare. We discuss the issue with an innovation that does not have a story. If your innovation falls flat at first, you craft a compelling innovation story and fight for an innovation that you know has an audience by getting to know how to communicate with that audience. Eric shares how even a successful innovation like Swiffer needs a good innovation story, and how no matter what sector your innovation is in, you too can really connect with your audience.

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Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Scott Kirsner, CEO of Innovation Leader, a media and events company focused on Chief Innovation Officers, senior R&D execs, and intrapreneurs at large organizations who are responsible for making change happen. He is also a weekly columnist for the Boston Globe. Find out from Scott why internal storytelling could be the difference between an initiative that is shut down and an initiative that has corporate backing. He also shares how innovation storytelling favors the first teller. Once someone owns a particular story in people's minds, it's very hard for the second player to come along and own that same story; therefore, it’s important to learn how to tell the innovation story best so it sticks in the audience’s minds. Tune in to our latest podcast episode for more insights!

Follow Scott Kirsner and Innovation Leader on social media! Facebook: https://www.facebook.com/kirsner, Innovation Economy Facebook Page: @innoeco, Twitter: @ScottKirsner and @InnoLead, and LinkedIn: @ScottKirsner and @InnovationLeader.

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Merritt Moore, physicist, ballerina, and aspiring astronaut, to discuss the impact of storytelling in technology and communication. Merritt shares her otherworldly dream of dancing in space, her background in Physics and dance, as well as what became of her one-man plus robot show that she produced during lockdown in London.

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You can also find us on Instagram: @untoldcontent

We speak with Liana Chaouli, Founder and President of Image Therapists International Inc., a globally recognized thought leader, style expert, mentor, and educator. She is also the bestselling author of " YOU are a Masterpiece: how to dress a more powerful and authentic YOU." Liana Chaouli sits down with us to talk about her career-long story of providing a transformation of clothing through the empowerment of a wardrobe. Liana shares her take on innovation storytelling and its relevance in what we wear, and how we express ourselves in our self images.

Check out her free video series, “Discover Your Essential Formula” and follow Liana on Facebook, at Liana Chaouli and Image Therapists International Inc., @ImageTherapy, and Instagram, @lianachaouli.

For more information, visit our website: https://untoldcontent.com/

You can also find us on Instagram: @untoldcontent

We speak with Lee Green of Innovation Research Interchange (IRI) about the future possibilities of R&D and her work with IRI, focusing on knowledge creation and knowledge sharing, marking this as the heart of what all innovators should be doing. Lee shares tackling different industries and levels of R&D and how to come up with recommendations that she uses to implement into organizations. Lee also gives great advice on collaboration and how other people’s input could lead you into a completely different direction for success.

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You can also find us on Instagram: @untoldcontent

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We unpack the phrase “brilliant failures” with  Joel Schall, director of technology and innovation at Henkel, and Stewart Mehlman, managing member of SKM Direction, LLC and Innovation Research Interchange alum. They explain if you're really being innovative, you should be taking risks and failing all the time. So, how do you ignite a culture within your organization that embraces failure? Joel and Stewart believe storytelling is the answer.

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We speak with Kristen Lear, a bat conservationist and educator, who works as a National Geographic Explorer and an AAAS IF/THEN Ambassador. She also serves as an Endangered Species Interventions Specialist at Bat Conservation International, where she leads BCI’s Agave Restoration Initiative for pollinating bats in the US Southwest and Mexico, and she is also passionate about promoting women and girls in STEM. Kristen discusses how science and story can combine to dispel myths and really grab people’s imaginations and passions. Kristen knows that everyone has a bat story, whether positive or negative, and she loves to touch on that to build a personal story from her scientific studies as “the bat lady.” Learn more in our latest episode about how to spark people’s imaginations and passions with a good story. 

Keep up with Kristen, the “bat lady” on Twitter: https://twitter.com/BatsForLife and Instagram: https://www.instagram.com/batsforlife_kristen/

We speak with Alisa Smith, Director of Innovation Services at Cintrifuse. She focuses on creating partnerships between regional corporations and the startup community. Alisa is passionate about empowering women to become more financially resilient. This episode, she shares with us how through her work and her podcast, The Beehive, she has gained insights into startup innovations and what corporations can learn from startup innovation environments. She feels strongly about the power of innovation storytelling to gain influence and believes that story is significant from the conception stage of an innovation to the consumer stage. Listen in as she shares with us her tips for creating an innovative atmosphere, whether that is in a startup or a large corporation; how to truly achieve diversity within an organization; and finally, a great story structure for crafting a successful innovation story!

Check out Alisa’s podcast, “The Beehive:” https://thebeehivepodcast.com/aboutalisa/

Listen to some of her favorite “The Beehive” episodes, as mentioned in our show:

“The Beehive,” Episode 34, “Kim Ades Focuses on Emotional Resilience:” http://thebeehivepodcast.com/34-kim-ades-focuses-on-emotional-resilience

“The Beehive,” Episode 67, “Kara Goldin Launched Hint Water:” http://thebeehivepodcast.com/67-kara-goldin-launched-hint-water

Check out Cintrifuse, a public-private partnership established to drive growth in the Cincinnati Region: https://www.cintrifuse.com/

For more information, visit our website: https://untoldcontent.com/

You can also find us on Instagram: @untoldcontent