Dynamic Co-Founder and Creator of Code Beautiful, Sarah Cross joins me today to share how for the last ten years, Code Beautiful have been rewriting the rules of the beauty industry, challenging the accepted standards and helping women to create their own unique code of beauty.

During this episode, Sarah shares her unique business journey and how she's created an agile family business without any outsourced funding or investors. She also highlights the challenges of this when a business is in a high growth phase.

Sarah's background in customer loyalty shines through as she focuses on their values and how customer collaboration lies at the heart of their product development, ensuring that each creation resonates with their community of women over 40 who seek to enhance their natural beauty.

Let's Connect :

With Code Beautiful : https://code-beautiful.com/

With Lulu Minns : www.luluminns.com

With our Sponsors Natwest : Natwest Business Accelerator Website