In this episode, Mara Smith, founder of Inspiro Tequila, shares her journey from being a corporate strategist and stay-at-home mom to launching a tequila brand focused on additive-free products. She discusses the challenges and triumphs of being a female entrepreneur in a male-dominated industry, the wide space she identified in targeting female consumers, and her commitment to social impact through her brand. Mara emphasizes the need for strategic growth, innovative marketing, and community collaboration while navigating the complexities of the spirits industry.