If you’re running paid ads for your gym, one of the most important decisions you’ll make is what happens after someone clicks. Should you send them to a landing page or keep them on Facebook with an instant form?

Here’s how we break it down:

Instant Forms

• Easy to set up and live in minutes
• Keep users on Facebook or Instagram
• Auto-filled details reduce friction
  But:
• You’ll often get outdated or incorrect info
• Users submit with little attention or interest
• Result: more leads, fewer conversions

Landing Pages

• Higher intent leads who’ve read your offer
• Space to build trust, show social proof, and align messaging
• Stronger connection between the ad and the next step
  But:
• Harder to build if you’re not confident with tech
• Requires CRM and more setup time
• Lower volume, but higher quality leads

At the moment, for our own personal training gym, INTENT91, and our many clients, landing pages are far ahead of instant forms for getting high quality leads that are more likely to convert.

If you want landing pages for your campaigns, as well as a proven marketing strategy tailored for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.