In this episode, we dissect the intriguing world of attorney billboards – those prominent signs we've all encountered on highways, local roadways, or even bus stops. The burning question: Are they effective? The answer, as we explore, depends on your objectives and how you define effectiveness.

We delve into the diverse purposes of billboard campaigns: from establishing brand presence across a town or city to actively generating new client leads. Examining the longevity of this advertising method, we question why reputable law firms consistently invest in billboard space, often renewing agreements for years.

We discuss maximizing the potential of attorney billboards, exploring their impact, challenges, and customization.

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In this episode, we delve into the importance of establishing a pipeline for a law firm to consistently attract new customers, clients, and cases. While referrals and word of mouth are valuable, they cannot be relied upon as the sole source of new business. A pipeline provides a predictable and sustainable flow of leads, allowing for steady growth. We discuss the two main types of marketing channels: organic and paid.

Organic channels involve leveraging platforms like social media, blogs, and websites to attract potential clients without investing money. These avenues can be effective, especially with the power of social media platforms like Facebook. However, they require time and effort to build and maintain.

On the other hand, paid marketing channels, notably Google Ads and Facebook Ads, offer quicker results but come at a cost. Google Ads, in particular, is highly competitive and favored by numerous successful law firms. While the cost of leads has increased, Google Ads remains a tried and true approach to generating new cases and clients.

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Join Cesar Zuniga, Esq. from Instant Per Diem Attorneys, on this no-nonsense podcast at the intersection of per diem attorney services, law, technology, marketing & business. Cesar has been practicing law for over twenty years and he previously created a mid-seven figure business in the legal services industry. In the podcast, he explores practical strategies for lawyers looking to thrive in today’s legal landscape.

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