Every decision can make or break profitability, and pricing remains one of the most powerful yet underutilized levers. There is fear that often holds companies back from taking bold steps in pricing. How about getting a proven playbook to guide you?

Get to have a peek at Mark Stiving's groundbreaking new book, Instant Profits: How to Raise Prices Without Losing Customers.

In this episode, together with Mark and guest-host, Rebecca Kalogeris, we explore how this concise, impactful guide empowers executives and decision-makers to conquer pricing fears, implement value-based strategies, and unlock untapped revenue potential—all in under an hour of reading. Let's bring your pricing game to a whole new level and make a lasting impact.

Why you have to check out today's podcast:

• Gain access to the behind-the-scenes of the making of Instant Profits book and how it showcases a concise, actionable guide that can help executives make meaningful changes in their companies.
• Delve into the common fear of raising prices and gain actionable strategies to address it and boost your revenue confidently.
• Learn how to price based on the value delivered rather than arbitrary metrics in order to optimize profitability.

"If you are an executive, this book is awesome because it gives you a chance to read about what you could or should be doing in pricing, and you can do it in less than an hour. Come up with at least one or two ideas of things you can go do, and it's going to make the company money."

- Mark Stiving

Topics Covered:

01:43 - The reason why Mark wrote the book, Instant Profits: How to Raise Prices Without Losing Customers

03:18 - Mark highlighting how fear of raising prices can hinder action

04:47 - How his new book, Instant Profits: How to Raise Prices Without Losing Customers differ from the previous one

06:05 - Why you should go and buy this book for $100 and who should purchase and read it

08:05 - Rebecca explaining Amazon's royalty system and the real reason why the book is priced at $100

10:40 - Kindle version available for now and why the hardcover is still to be released

13:30 - Mark emphasizing what makes this book an invaluable and concise resource for executives

Key Takeaways:

"If you are an executive, this book is awesome because it gives you a chance to read about what you could or should be doing in pricing. And you can do it in less than an hour. Come up with at least one or two ideas of things you can do and it's going to make the company money." - Mark Stiving

"The reason I'm charging a hundred dollars isn't because I need the 30 bucks or the 70 bucks or something like that. The reason we're charging a hundred dollars is because I want buyers to know that it's worth a hundred dollars. That's it." - Mark Stiving

People/ Resources Mentioned:

• Instant Profits: How to Raise Prices Without Losing Customers by Mark Stiving: https://impactpricing.com/instant-profits-book/

Connect with Mark Stiving:

• LinkedIn: https://www.linkedin.com/in/stiving/
• Email: [email protected]