Instant X-Pertise: Marketing + AI

Instant X-Pertise: Marketing + AI

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Instant X-Pertise: Marketing + AI episodes

  • EP 133: AI Fluency Is Not What They’re Selling You

    Most AI fluency frameworks explain what you need to learn.

    None really explain what changes when you actually become fluent.

    In this episode, Yvette and Shari explore AI fluency as a perceptual shift, not simply a collection of tools, skills, or certifications.

    They unpack why the real destination is decision confidence, how strong judgment creates stability in uncertainty, and why AI fluency is becoming more important as the decisions around AI get bigger.

    Because the cost of low fluency is no longer just bad prompts.

    It’s consequential decisions made without a reliable internal reference point.

    16 min
  • EP 132: We’ve Survived the End of the World Before

    AI doomsday messaging doesn’t land on everyone the same way.

    In this episode, Yvette and Shari explore why lived experience, resilience, and stronger judgment can change how people process alarming AI claims.

    They unpack the difference between serious attention and chronic destabilization, how cultural and sensationalized noise shape perception, and why one simple question can change how you hear almost every AI claim:

    Who benefits from me believing this?

    Because AI fluency doesn’t eliminate uncertainty.

    It changes your relationship with it.

    16 min
  • EP 131: What Changes When the AI Pressure Lifts

    What if AI fluency doesn't feel like knowing more?

    What if it feels like carrying less?

    In this episode, Yvette and Shari explore the pressure people are carry around AI, and what begins to change when that pressure starts to lift.


    14 min
  • EP 130: The AI Memo Nobody Got

    Many professionals quietly carry the same thought:

    "I feel like everyone else got a memo I didn't get."

    In this episode, Yvette and Shari explore why that feeling is so common, how confidence and certainty are often performed in public, and what begins to change when people stop waiting for someone else to tell them what matters.

    Because AI fluency isn't about having all the answers.

    It's about learning how to evaluate what you're seeing when nobody does.


    17 min
  • EP 129: The AI Noise isn’t Random

    The AI conversation feels noisy for a reason.

    When powerful technology collides with an environment optimized for attention, urgency often spreads faster than clarity.

    In this episode of Instant Expertise Marketing + AI, Yvette and Shari unpack the forces shaping today's AI conversation, why so much information feels emotionally overwhelming, and how stronger filters can help people evaluate signal more clearly.

    Because the real challenge may no longer be access to information.

    It may be learning how to think clearly inside an environment designed to compete for your attention.


    15 min
  • EP 128: The Unnamed Gap in AI Adoption

    Organizations can measure AI access.

    That doesn’t mean they can measure fluency.

    In this episode, Yvette and Shari explore the growing gap between visible AI adoption and actual clarity, judgment, and confidence inside organizations.

    Because many teams are not struggling with access.

    They’re struggling with evaluation.

    And that changes everything.


    14 min
  • EP 127: Keep Guessing. Or Learn to See AI Clearly.

    You’ve seen the gap.

    You’ve seen the map.


    Now comes the real question:

    How are you going to operate from here?

    In this episode 127, Yvette and Shari bring the Human AI Value Map series to its final turning point: moving from uncertainty and reaction into clarity and intentional decision-making.

    15 min
  • EP 126; Where Does Your Judgment Actually Create Value?

    AI is exposing something most people have never defined:

    Where their judgment actually creates value.

    In this episode, Yvette and Shari explore the difference between output and decision-making—and why judgment may be your most valuable asset in the age of AI.

    If AI has made you question where you fit… this conversation will shift how you see yourself.

    Ready to see the full picture: enrollment is open for The Human AI Value Map on Maven



    15 min
  • EP 124: AI Tools Are a Distraction from the Real Question

    Most people think they need better AI tools.

    What they actually need is a better way to evaluate what matters.

    In Episode 124 of Instant Expertise: Marketing + AI, Yvette Brown and Shari Nomady unpack why tool-switching feels like progress—but often creates more confusion, more outputs, and less confidence.

    They explore the real shift AI creates:

    Not just doing more work… but making better decisions.

    If you’ve been trying tools, prompts, and workflows but something still hasn’t clicked, this episode explains why.

    Enrollment is now open for The Human AI Value Map cohort on Maven.


    15 min

About Instant X-Pertise: Marketing + AI

From the publisher's feed

AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.