In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine’s Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird.  Two different brands. Two different audiences. Both capitalizing on relatable February events. Listen in to learn how and why you need to integrate seasonal offers into your marketing mix.

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In this episode of Instant Expertise: Marketing, we share how your value proposition holds the magic key to building stellar marketing offers. We dive into the essential elements of a company’s value proposition, and then discuss how you can use your value prop as the guidebook for creating marketing offers that deliver rockstar results.

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In this episode of Instant Expertise: Marketing, we discuss why CES is such an important trade show for us, even when we’re not serving clients in the consumer electronics space. The answer, of course, relates to our focused topic of 2023: building offers. Listen in as we share the secretly sneaky way we use CES insights and trends to borrow interest to connect to our clients’ brands to build powerful CTA offers that typically exceed expectations. Plus, we get into the specifics of what CES 2023 trends show the most promise and how you might capitalize on these opportunities in your own campaigns over the next couple of years.

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In our last episode, we shared two of our best offer campaigns of 2022 with compelling takeaways on what made them work. To prevent that episode from running too long, we cut the content into two parts. Now we’re back for this Part 2 episode, where we share two more outstanding offers you can replicate for your business, including an easy to replicate seasonal offer and a B2B gamification concept that leans into 90s nostalgia. Listen in now to get inspired about using these examples to level up your offers this year.

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Welcome to 2023: The Year of the Offer. We’ve been creating some new resources (like frameworks and templates) that clearly deconstruct what makes a great offer and how you can create your own. After reflecting on the campaigns we developed in 2022, we realized we had executed some great fresh examples to share with you.

In this episode we breakdown some of our best marketing offers from the year, what made them great, and how you can apply the takeaways to your campaigns.

Marketing pros like you can significantly improve existing campaign results by reimagining what you’re asking the customer to do and when, all along the customer journey. Without breaking the budget, increasing the ad spend, or redoing the funnel, you can create compelling offers at every step of the customer journey. We’re going to show you how in this, The Year of the Offer.

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To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She’d identified 7 common ADHD traits and how she believes they positively benefit her career, even today. She also shares links to several studies and her favorite TikTok creators who generate relatable ADHD content regularly. Check out the blog for the complete story and links to the resources.

If you have or suspect you’ve have ADHD or other neurodivergent brain processes, you’re not alone. You’ve got a world of support at your fingertips. Stop getting down on yourself for what you don’t do well and start embracing the benefits of what you can do well. If you’re not leveraging neurodiversity as your superpower in your career, ask yourself if it’s time to make a change.

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Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on to keep our marketing ideas fresh and our perspective firmly transfixed on the future.

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In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer.

Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here.

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In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer would look like if it sucked. Listen in now to get inspired about using these examples to level up your offer.

Want to see how we can unsuck your offer, without breaking the bank? Find out more details about our latest offer promotion here.

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As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results.

In this episode we identify 6 ways your offer probably sucks, and how to fix it.

We also cover our favorite gamification tool, Shortstack.

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