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Timestamps:

0:00 Why prep is a weird (but rewarding) pursuit

2:03 The emotional ride of contest prep

3:50 Dieting, dopamine, and addictive tendencies

8:57 Why people resist hiring a coach

13:08 Self-image is what really drives results

18:46 Psycho-Cybernetics and behavior change

25:34 Soft skills matter more than technical knowledge

33:55 Coaching in the age of AI

37:30 Getting clients to own their real "why"

48:23 Chase too many chickens, catch none

52:13 The Alter Ego Effect (Beyonce, Kobe, Bo Jackson)

1:00:01 Fake it till you make it vs. self-doubt

1:07:11 Show prep update and posing lessons

1:12:39 Long-term goals in bodybuilding

1:18:25 Where to find Brandon