This week we talk about Bing Ads, the often overlooked paid search marketing channel.

Pay per click (ppc) marketing is dominated by Google AdWords, especially in the UK where Google’s market share in search is around 86%.

If you already have a profitable ppc campaign running in AdWords, replicating it in Bing Ads can provide a high return on investment.

Listen in as we take you through why we believe Bing Ads is a great addition to your online marketing.