In this 7th episode of Insurance Marketing with John Carroll I share 25 ideas for hiring the best insurance producers.

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Listen to this episode to find out:

The hidden segment of people who make the best producers at an affordable wage.

Why you're wrong about the best personality traits for a salesperson.

Where the best insurance producers for your agency live.

How you can try before you buy when it comes to hiring new producers

The best question to ask an applicant during a job interview.

The best commission structure for new sales employees.

The hidden "red flags" that help you identify bad applicants.

Why you should avoid hiring "agency jumpers".

How to see how applicants handle rejection without turning off the best candidates.

The absolutely necessary skill every producer must have to work for you.

What to be careful of with "movers".

And much more!

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

by Chet Holmes

Craigslist.org

Linkedin

Read the 25 Tips for Hiring Insurance Salespeople Here

Agent Question Message Line: 1-877-871-9589 (call this number to ask a question to be answered live on the podcast)

If you find this information valuable, click here to leave a 5 star review on iTunes to say "Thanks".

Thank you so much for listening,

John

In this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

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Listen to this episode to find out:

Why your quoting technology does not need to hold you back.

What to include a picture of in your quotes to get people's attention.

Ways to use color to capture people's attention.

Ways to use personalized video to personalize quotes.

How to make a quote infographic.

The psychology of testimonials and how to leverage it to choose the right testimonial for the client

The power of thoughtful questions.

How to put your discounts front and center on your quotes and why that captures attention.

Why shoppers are paying more attention to design today than even just a few years ago.

How learning about other company's discounts helps you sabotage the competition's quotes.

What type of pictures can help your quotes stand out.

How to make your prospect laugh in a quote and how it helps your sales process.

The secret to offering educational information to your prospects.

Tips for your email subject lines.

How a P.S. in your email gets more attention.

Right Click Here to Download the MP3

Resources mentioned in this podcast:

Article listing these 22 ideas with even more insight

Use Google images to find pictures of the insured item

Google streetview for storefront images

Bing Maps for birds-eye view maps

PDF Merging program for custom quote designs

Questions to ask people during insurance quotes

I really hope an idea or two I've discussed here can help you get an extra 10% of your quotes to engage with your agency . If get an idea to use and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review in there, I print it out and put it on the fridge. And my kids' artwork is taking up way too much space on there right now ;)

Hope this helps,

John

In this podcast episode of Insurance Marketing I share 17 sales conversation tips you can use to sell more insurance.

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Listen to this episode to find out:

The best times to use your prospect's name during the sales conversation.

What to ask instead of "do you have" while collecting quote information.

When to break down costs and savings into monthly amounts vs. annual amounts.

The question to ask before asking very personal questions.

Why "Do you understand?" is a value conversation killer and what to say instead.

How to get your prospect to mentally live through the experience of an insurance claim to get their attention.

The three magic words that will force you to talk about benefits instead of features.

Why matching the vocabulary of your prospect brings you closer to the sale.

Why asking "why?" makes clients defensive and what to say instead.

Miss, Mrs, or Ms. - Which is best to use?

The simple question you can ask to get more of your appointments to show up.

Why you can't talk enough about discounts.

 The "Texas" trick for showing respect to your clients.

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

Read the 17 Sales Language Tips for Insurance Agents Here.

If you find this information valuable and want to show your support, click here to leave a 5 star review on iTunes. It means a lot to me.

Thanks for listening,

John

This episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I'm going to share 15 ideas to leverage video in your marketing.

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Listen to this episode to find out:

The biggest excuse agents use to avoid using video and why it's 100% wrong.

The demographic trick with your client testimonials that helps sell the agency better.

The easy trick to make your testimonials sell better for your agency.

Great tip using video to make your quotes stand out.

Several ways you can use video to make your customer service better and easier at the same time.

Tricks to get better SEO from your videos on YouTube.

How to use video to promote other local businesses.

How to get awesome video content for $5.

How to become a reporter for local news.

An amazing time to record a testimonial from your clients that you never thought of before.

How to record an on-boarding video to make your new customer process memorable.

How a great sales video gives your producers a chance to tell the agency's story to every prospect.

Right Click Here to Download the MP3

Resources mentioned in this podcast:

Article listing these 14 ideas with even more insight

Click Here to get a YouTube Channel for your agency

Camtasia for screen recordings

Jing for screen recordings

Fiverr.com for cheap video production

I ran through a lot of ideas in this podcast, I hope it's not overwhelming. The best advice I can give is to try out your one favorite idea because if you try to do too much with video too fast it's bound to fail.

If you like these podcasts and want to say thanks, don't forget to leave a 5 star review on iTunes. With each new 5 star review I take my wife to a 5 star restaurant. Wait... did I say a 5 star restaurant? I meant to say Five Guys.

Hope this helps,

John

This episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I'm going to share 17 more ideas to use video marketing in your agency.

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Listen to this episode to find out:

How to easily create a year-in-review slideshow video.

A simple trick to make it easy to create safety videos.

How to embrace your local community using video.

How to leverage your multi-lingual capabilities using video.

How video can improve your customer satisfaction with claims and improve your loss ratio.

How to take content you've already created and turn it into video.

A simple way to put your clients on display and get social proof for prospects.

Great ways to get your videos in front of clients and prospects.

How a "rant" video can help make customers more loyal to your agency.

How to get your claim department to agree to a video interview.

What to do with all your bad takes.

Right Click Here to Download the MP3

Resources mentioned in this podcast:

Article listing these 31 ideas with even more insight

Use Fiverr.com for cheap quality video content.

Underwriter Laboratories Youtube Channel

Join.me - for screensharing

Funny "You dummy" insurance agent video

Offerpop for video contests on Facebook

If you like these podcasts and want to show your support, don't forget to leave a 5 star review on iTunes. Every time I get a see a new 5 star review I  

Hope this helps,

John

In this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency.

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Listen to this episode to find out:

The two biggest reasons experienced producers are less attractive to hire for your agency.

The job applicants you absolutely must avoid at all costs.

 Who's really better at sales? Extroverts or introverts?

How to do a simple and free background check on social media.

Why you absolutely MUST test your applicants' computer skills before hiring anyone and exactly how to do it.

Why limiting your candidate pool only to people with an insurance license is a mistake.

6 reasons why a local employee is better than someone who lives far away.

How to extend your job interviews by 6 months.

The most revealing question to ask applicants during a job interview.

Why you should only hire people who are making a career advancement by coming into your agency.

What to avoid when asking friends if they know anyone to work in your agency.

Why the best candidates to sell insurance in your agency are not selling insurance right now.

Right Click Here to Download the MP3

Resources mentioned in this podcast:

Article listing these 25 hiring tips with even more insight

Scientific proof for the sales ability of ambiverts

Here's the website where I got my insurance licenses online

Free job listings on craigslist

LinkedIn

I hope this show gives you an idea or two that'll help bring in the best talent to your agency. If you want to let me know how you feel about this podcast, click here to leave a 5 star review on iTunes. Every time I see a new 5 star review in there, I sneak into my neighbor's backyard and do 100 backflips on his trampoline. Don't worry, he has great homeowner's insurance. ;)

Hope this helps,

John

In this 19th episode of Insurance Marketing with John Carroll, I share 18 processes to make your agency more efficient and successful.

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Listen to this episode to find out:

Why establishing processes in your agency can make the difference between succeeding and failing.

What factors should be considered for developing a sales process.

What should be included in your referral process?

An alternative description of your policy review process that can get more clients engaged.

How additional touches with prospects can improve your re-quote process.

Why your renewal process should place priority on certain clients and customers.

The process that, if established in your agency, can prevent you from facing a prospect.

Questions to ask about your current telemarketing process.

Endorsement and billing customer service process considerations.

How processes reduce stress and improve your producers' abilities to customize their sales approach more easily.

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

Article featuring all the different agency processes mentioned in this episode

If you got an idea or two you can use from this podcast and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review I give my daughters both a big hug. Outside of those times I don't ever hug them so...

Hope this helps,

John

In this first episode of Insurance Marketing with John Carroll, I explain 9 reasons every insurance agent should subscribe to this podcast.

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Listen to this episode to find out:

How I'm going to help you make more money.

What tips and strategies I'll be providing  in future episodes.

Why podcasts help you gain hours of productivity every week!

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

Agent Question Hotline: 1-877-871-9589

Seth Godin Website

I'm a podcast virgin, so I welcome all the constructive criticism you may have of this first episode in the comments below. :)

And thanks again to all my followers for your continued support. It's your encouragement that keeps me creating helpful content for insurance agents in new and exciting ways like this!

Thank you so much,

John

In this episode of Insurance Marketing with John Carroll I discuss 14 actionable ways to adjust your sales conversations to sell value instead of price.

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Listen to this episode to find out:

The simple question that forces prospects to explain to you (and to themselves) why they usually buy on value instead of price.

The question that forces prospects to think about the value of having good claims experiences.

The discreet way to get prospects thinking ahead about the value of working with a local agent after the sale.

How educating clients and prospects brings your value to the forefront of the conversation.

How to make the client understand you're an expert about saving them money.

Ways to bring your experience into the conversation in a way that emphasizes it's value.

How to show clients a key value difference between buying from a local agent and a call center

How to discuss the value of your experience even when you have none.

Why you need to explain that having an agent helps you save money.

How to bring up the value of your own licenses and continuing education.

The follow-up question to ask during claim experience conversations that drives home your value.

How to get your client's thinking about the potential costs of NOT buying from you.

How to identify the most important benefits to every individual prospect.

Why discussing every feature and benefit of a policy is a mistake and how to avoid it.

How making it easy for clients to get discounts brings value to the table.

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

Article about how to talk about discounts more.

Read the 14 Actionabl Tips for Selling Value Over Price Here

If you find this info helpful and would like to say thanks, click here to leave a 5 star review on iTunes. Every 5 star review makes me stand up on my desk and do the chuffle shuffle!

Thanks for joining me,

John

In this first of a two part episode of Insurance Marketing, John Carroll shares  the secrets to getting hundreds of followers to your agency's Facebook page!

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Listen to this episode to find out:

What's the first thing to determine BEFORE trying to grow your Facebook fans.

What is the most pathetic way to ask for Facebook followers and how to avoid it.

What are the 4 key elements to having a professional looking agency page.

How to get a link to your agency's Facebook page on the top of your personal Facebook profile all the time.

The best way to link to your Facebook page in your email signature.

How business cards can help you build fans.

Why most agents are unsuccessful the first time they setup Facebook ads.

How to invite your email contacts and your personal Facebook friends to like your agency's Facebook page.

How to send individual private invites to your Facebook connections to invite them to follow your Facebook page.

Right Click Here to Download the MP3

Resources mentioned in this podcast include:

Article featuring 28 different ways to get more Facebook fans

Use Fiverr for Facebook cover photos.

Pic Monkey website for photo editing

Information about setting up a Facebook like box on your website.

How to follow and like other local business Facebook pages as your agency.

If you got an actionable tip or two from this podcast and aren't afraid to show your appreciation, click here to leave a 5 star review on iTunes. Every time I get a 5 star review I play Livin' La Vida Loca as loud as my computer speakers can go and I dance around my office.

Hope this helps you,

John