The difference between working "ON" your business vs working "in" your business!
Working on your business is when you are doing high-level tasks that are typically more strategy based and help move the business forward! Think 30,000 foot view
Working in your business is all the things that you need to get done to keep the business, in business. Think 5,000 foot view aka day to day.
It's about time you start working ON your business, especially, if you want it to grow!