In this episode of The Experience Strategy Podcast, we’re joined by George Barnett, strategy expert and author of The Strategy Toolkit, a newsletter that includes excerpts from his books on strategy, plus insights, analysis and strategy for the 21st century. We look at how business strategy has changed over the last 20 years and why customer experience is now so important for success. George shares stories from his work, showing how focusing on customer experience can help businesses grow and attract investors. Tune in to the episode as we discuss: 

• Why some common ways of measuring customer happiness might not work well

• How to use CX to attract investors 

This episode is a must-listen for anyone interested in making customer experiences better and ways to have a bigger impact on their company’s decision. 

For access to the transcripts to this episode, click here.