Integrating Profits and Purpose | EP 85

In this interview, Kevin Brown of Mighty Ally talks about how he ended up founding a marketing agency in Uganda, why all companies regardless of their sector can —and should—be changemakers, and how even Wall Street is getting behind the idea of integrating profit and purpose and expecting social responsibility of its corporations. He also outlines the four steps your company can take toward making ‘shared value’ a part of your brand.