This week on Franchise Today, Paul Segreto welcomes as his guest, Rhonda Sanderson. Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This week's discussion will focus on integrating social media within current pr programs. Rhonda will share some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.