Maryam Parvaneh spent years inside corporate HR before walking away to start Culture Bloom HR, a consulting firm focused on building people strategies for growing companies. She has a master's in organization development and a belief that has shaped every role she's held: you cannot build a business without building the people first.
In this conversation, Maryam and Dr. Leili Sadaghiani talk about what corporate HR gets wrong, why AI will never replace the human side of people work, and the practical interview approach that has changed how she evaluates culture fit. She also gets candid about the harder reality of being a woman in corporate leadership, why women need to advocate for themselves louder than they think they should, and the difference between mentorship and sponsorship when you are trying to grow a career.
This episode is for anyone leading people, building a team, or rethinking how their organization actually treats the humans inside it.
─────────────────WHAT YOU WILL LEARN
- Why HR is no longer just admin work, and what people strategy actually looks like now
- What AI can and cannot do inside HR processes
- How to interview for culture fit using a casual, coffee-first approach
- The role of organization development in blending psychology and business strategy
- How feedback Fridays create the conditions for real growth
- The difference between mentorship and sponsorship, and why women need both
- Practical networking advice for introverts who would rather stay home
- Why over-communicating is the most underrated leadership skill
─────────────────ABOUT THE GUEST
Maryam Parvaneh is the founder of Culture Bloom HR, a consulting firm specializing in fractional HR, people strategy, and organization development for growing businesses. She holds a master's in organization development and spent years in corporate HR before launching her own firm in January. Find her at culturebloomhr.com and on LinkedIn under her name. Email: [email protected]
─────────────────ABOUT THE HOST
Dr. Leili Sadaghiani is the founder of InVivo Leadership Strategies and host of Integrity Over Scale. She coaches high-performing women navigating director and senior director roles in male-dominated industries.
Learn more: https://invivoleadershipstrategies.comListen to more episodes: https://invivoleadershipstrategies.com/podcastWork with Leili: https://invivoleadershipstrategies.com/contact
─────────────────CHAPTERS00:00 Introduction01:00 Maryam's journey from corporate HR to founding Culture Bloom04:00 Why she took the leap into consulting05:30 AI in HR: what it can do and what it never will06:30 The reality of being a woman in corporate leadership08:30 What has shaped Maryam's leadership10:30 Hiring for culture fit: how to actually do it well14:00 The coffee interview approach16:30 Organization development and the psychology of business22:30 Why feedback Fridays change everything24:30 Mentorship vs. sponsorship explained27:30 Why over-communicating is the most underrated leadership skill33:30 Networking advice for introverts37:30 The one person who knows 2,500 people38:30 How people have shown up for Maryam in her career42:30 Where to find Maryam
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